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Ping An Insurance Group · 深圳市

# 产品运营经理（企业宝）

深圳市 

Listed on Ping An Insurance Group’s official careers site. Posted April 27, 2026. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=4C939C03D7A4470E88EE0B9215FD2991)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 产品运营经理（企业宝）

## Job description

岗位职责
- 负责商城全生命周期运营（商品规划、商家管理、用户增长、活动策划、数据监控等），制定并实施平台运营策略；
- 围绕健康管理场景（如慢病管理、康复保健、健康检测）设计商品组合与营销方案，提升健康商品GMV及复购率；
- 通过用户行为分析（如用户健康档案、体检报告关联）与市场趋势洞察，优化商品陈列规则与搜索推荐算法，提升转化率；
- 推进商城功能迭代，主导重点项目落地与效果复盘；整合健康管理服务资源，打造"商品+服务+保险"融合运营模式；
- 建立健康类商家分级管理体系，制定医疗级商品准入标准与服务商合作机制，完善健康电商生态规则； 任职资格 1.3年以上电商/商城平台运营经验，有0-1商城项目搭建经验者优先； 2.熟悉医疗健康行业法规及保险健康产品联动模式，有医疗健康类电商平台项目经验者优先； 3.精通商城运营全流程，熟悉商品管理、流量运营、转化漏斗优化等方法论及实操链路； 4.有医疗健康类电商平台项目经验者优先，熟悉医疗健康行业法规及保险健康产品联动模式； 5.具备B端商家运营与C端用户运营双重视角，擅长制定商家激励政策与用户活动体系。

## At a glance
- Posted by the employer: Apr 27, 2026
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 176 days
- Location: 深圳市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=4C939C03D7A4470E88EE0B9215FD2991)

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