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Ping An Insurance Group · 深圳市

# 用户增长活动运营专家（短险）

深圳市 

Listed on Ping An Insurance Group’s official careers site. Posted March 22, 2026. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=7E24C0AECD7544F389172073BF3FF171)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 用户增长活动运营专家（短险）

## Job description

岗位职责
- 挖掘“健康焦虑”用户痛点、运动用户的价值诉求，策划爆款话题营销事件，提升定向人群及时点的获客规模。
- 结合用户痛点和爽点，产出全渠道爆款创意营销素材，支撑投放转化，提升素材ROI及转化效率。
- 合作品牌团队，围绕“品牌屋”落地全渠道内容营销，包装传播立体、心智统一。提升平台认知、自然下载量占比。
- 跟踪内容数据表现，分析用户反馈，持续优化内容策略和裂变玩法。
- 有裂变活动运营经验，擅长策划增长活动，可根据目标客群画像策划拉新活动。 任职资格
- 本科及以上学历，3年以上内容增长经验，有运动健康（如Keep、咕咚）、健康管理领域经验优先。
- 有大型线上增长裂变活动经验。
- 熟悉“运动+激励”用户逻辑，具备优秀的内容创意能力和话题策划能力。
- 对数据敏感，能通过数据分析优化内容方向和运营策略，具备良好的沟通协调能力。

## At a glance
- Posted by the employer: Mar 22, 2026
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 212 days
- Location: 深圳市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=7E24C0AECD7544F389172073BF3FF171)

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OpenNash lists jobs from employers’ own careers sites and does not handle applications.
Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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