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Ping An Insurance Group · 深圳市

# 保险平台运营（短险）

深圳市 

Listed on Ping An Insurance Group’s official careers site. Posted June 17, 2026. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=709960C1E87545839A1CC598862AC564)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 保险平台运营（短险）

## Job description

岗位职责
- 深度理解不同保险认知深度用户的进站行为路径，制定用户分层运营策略，提升用户转化率与留存率；
- 分析平台功能使用数据，结合用户行为反馈，持续优化APP功能体验，提升保险产品曝光与购买转化；
- 制定并执行保险产品销售引导策略，推动用户首次购买、升级购买及交叉复购；
- 搭建用户生命周期管理体系，设计保险产品组合推荐机制，提升用户LTV（生命周期价值）；
- 协调线下代理人资源，推动线上线下融合运营，提升代理人在平台中的协同效率与转化能力；
- 监测行业动态与竞品策略，持续优化运营方案，提升平台保险业务的市场竞争力。 任职资格 1、本科及以上学历，保险、金融、市场营销、数据等相关专业优先； 2、2年以上互联网平台运营或保险产品运营经验，熟悉保险产品结构与用户购买心理； 3、熟悉用户行为分析方法，具备较强的数据敏感度与逻辑分析能力； 4、具备良好的沟通协调能力，能有效推动与线下代理人的合作与资源整合； 5、熟悉APP运营流程，有用户增长、转化率优化、产品功能优化等相关经验者优先； 6、对保险行业有深刻理解，具备保险从业资格者优先； 7、具备良好的抗压能力与结果导向意识，能在快节奏环境中高效执行。

## At a glance
- Posted by the employer: Jun 17, 2026
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 125 days
- Location: 深圳市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=709960C1E87545839A1CC598862AC564)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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