[Skip to main content](#main-content)

[OpenNash Jobs](https://jobs.opennash.com/)
[Hiring report](/reports/hiring/) · [All Ping An Insurance Group jobs](https://jobs.opennash.com/companies/ping-an-insurance/) · [Search jobs](/search/)

Ping An Insurance Group · 深圳市

# 数字营销产品经理

深圳市 

Listed on Ping An Insurance Group’s official careers site. Posted August 3, 2026. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=FDF3454839234624AF833D52FE1AEE63)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 数字营销产品经理

## Job description

岗位职责
- 负责根据品牌定位和市场需求，探索及打造各外部新媒体平台匹配内部业务产品的特色化数字营销模式，通过分析市场趋势、竞争对手和目标受众，确定营销目标和方向；
- 负责整合公司各业务线需求，牵头进行外部新媒体平台资源沟通、需求对接、联动模式设计等，打造平台流量经营以及标准化运营模式SOP（包括但不限于效果广告投流等模式）；
- 负责跑通公域至私域的引流模式，与内部私域有效衔接，利用各类联动模式实现流量的分层导流及沉淀。 任职资格
- 本科及以上学历
- 有3年以上广告营销、品牌营销、数字营销或相关营销策划经验；
- 熟悉主流社交媒体的运作方式、传播规律、客群特性；
- 熟悉金融市场与产品、了解用户需求，有相关策略落地经验；
- 整体规划及拉通能力强，能够将品牌、内容、运营有效结合；
- 具备优秀文案能力、创意能力，擅长各类文案输出，有较强策划思维。

## At a glance
- Posted by the employer: Aug 3, 2026
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 78 days
- Location: 深圳市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=FDF3454839234624AF833D52FE1AEE63)

## More jobs at Ping An Insurance Group

### [1781D1-咨询顾问](https://jobs.opennash.com/companies/ping-an-insurance/jobs/95f48e90631a0bde553d/)

深圳市

### [1781F7-渠道专员](https://jobs.opennash.com/companies/ping-an-insurance/jobs/02d7c0f0340342f4423c/)

深圳市

### [2M售前支持岗——深圳](https://jobs.opennash.com/companies/ping-an-insurance/jobs/14becde09042cc988469/)

深圳市

### [:BK5283-项目管理岗](https://jobs.opennash.com/companies/ping-an-insurance/jobs/a4c4d5da5466f2de45b6/)

深圳市

### [AI Coding研发工程师](https://jobs.opennash.com/companies/ping-an-insurance/jobs/0565d10b2293019ec9b0/)

深圳市

OpenNash lists jobs from employers’ own careers sites and does not handle applications.
Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

OpenNash Jobs · Official listings with dates and links to the employer. [Weekly hiring report](/reports/hiring/) · [Methodology](/methodology/)