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Ping An Insurance Group · 东莞市

# 品牌宣传专员

东莞市 

Listed on Ping An Insurance Group’s official careers site. Posted December 17, 2024. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=2E9A5FA74EE0421C9DE0FF2A7495ED60)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 品牌宣传专员

## Job description

岗位职责

### 品牌建设
- 构建和维护有效的品牌宣导，打造公司积极正面的品牌形象，制定公司品牌推广策略；

### 舆情管控
- 定期监测、分析、引导内外部舆情，维护公司形象；

### 体系搭建
- 负责公司整体品牌体系架构的搭建，策划落地各类品牌、公益活动，公司各类宣传稿件的撰写审核，合作媒体的公关维护；

### 平台管理
- 负责公司公众号、抖音、视频号等文化平台的建设并运管；

### 成效管控
- 管理公司宣传渠道，定期评估宣传结果，优化宣传策略；
- 完成上级交办的其它工作。 任职资格
- 市场营销、广告、媒体等相关专业优先，本科以上学历，3年以上相关工作经验；
- 具备较强的文字处理能力，熟悉公文、通讯稿等各类稿件写作；
- 专业的品牌策划、宣传知识及经验，品牌营销工作经验，具备品牌运作成功经验；
- 熟悉新媒体工具搭建及运用规则，具备创新能力；
- 认真严谨，具备较强的沟通协调能力、抗压能力。
- 熟悉保险行业或其他金融行业者优先；

## At a glance
- Posted by the employer: Dec 17, 2024
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: Over a year
- Location: 东莞市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=2E9A5FA74EE0421C9DE0FF2A7495ED60)

## More jobs at Ping An Insurance Group

### [AM-线上服务经理](https://jobs.opennash.com/companies/ping-an-insurance/jobs/13568dab2ae7ff3a6c35/)

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### [FC-财富管理顾问](https://jobs.opennash.com/companies/ping-an-insurance/jobs/484758c93cdc0769a996/)

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### [三方经代渠道业务经理](https://jobs.opennash.com/companies/ping-an-insurance/jobs/087a5d67451d0a192207/)

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### [业务分部经理（代理人渠道）](https://jobs.opennash.com/companies/ping-an-insurance/jobs/b6ae28e59474e46bd4b8/)

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### [业务推动岗](https://jobs.opennash.com/companies/ping-an-insurance/jobs/1fa4b7895128fa7e07ec/)

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OpenNash lists jobs from employers’ own careers sites and does not handle applications.
Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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