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Ping An Insurance Group · 深圳市

# 线上营销策划岗

深圳市 

Listed on Ping An Insurance Group’s official careers site. Posted August 17, 2026. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=DD13AD3BBFA84D7585577268395EAD00)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 线上营销策划岗

## Job description

岗位职责

### 策略制定
- 根据零售贷款业务特性，制定多平台广告投放计划及预算分配，研究行业趋势及竞品策略，动态调整投放方向；

### 投放执行
- 搭建广告账户结构，熟悉信息流、KOL投放策略、SEO/SEM。应用AI工具Midjourney生成素材、AIGC优化文案，产出适配素材；

### 数据分析
- 监控CTR、ROI、CAC等核心指标，通过A/B测试优化投放组合，建立数据预警机制及时止损低效计划；

### 效果优化
- 根据数据反馈迭代素材创意、探索新兴流量入口。负责全域营销公私域联动，兼顾品牌曝光与效果转化指标。
- 协调跨部门资源，推动流量调控策略产品的功能开发和迭代，确保项目按时上线 。 任职资格
- 本科及以上学历，市场营销、新闻传媒或金融相关专业优先。
- 熟悉全媒体平台运营规则，拥有良好的数据分析能力，考取平台认证优先（如巨量引擎营销认证、Google Ads认证等）；
- 具有金融贷款领域成功案例库或字节、腾讯等平台广告媒介工作背景优先；
- 具备优秀的沟通能力，能够独立完成项目的策划与执行；
- 认同行业及公司文化，认同公司经营理念。

## At a glance
- Posted by the employer: Aug 17, 2026
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 64 days
- Location: 深圳市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=DD13AD3BBFA84D7585577268395EAD00)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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