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Ping An Insurance Group · 上海市

# 品牌数字化运营岗

上海市 

Listed on Ping An Insurance Group’s official careers site. Posted June 24, 2026. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=612D7AB0921D4A3BAF297611CD548ABB)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 品牌数字化运营岗

## Job description

岗位职责
- 统筹公司内宣+外宣工作，挖掘品牌、业务宣传亮点，撰写新闻稿、推广文案、短视频脚本等宣传内容；
- 负责新媒体矩阵数字化运营，规划内容排期、账号运维、流量运营，运用AI工具辅助文案创作、素材制作、选题策划；
- 策划专项主题营销活动，制作品牌线上物料，跟进传播落地，做好渠道数据统计、复盘与运营策略优化；
- 开展全网舆情监测与口碑维护，搭建简易舆情处置流程；
- 配合落地品牌活动、企业文化宣发等相关筹备执行工作。 任职资格
- 本科及以上学历，具有1-3年品牌管理经验优先；
- 熟练使用办公软件，会运用各类AI运营工具辅助内容生产，具备文案创作、新媒体运营、基础数据分析能力；
- 熟悉数字化推广逻辑，有互联网、金融行业品牌营销运营经验优先。

## At a glance
- Posted by the employer: Jun 24, 2026
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 118 days
- Location: 上海市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=612D7AB0921D4A3BAF297611CD548ABB)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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