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Ping An Insurance Group · 深圳市

# 企微运营岗（策略方向）

深圳市 

Listed on Ping An Insurance Group’s official careers site. Posted March 20, 2026. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=3BF8ECC468FA424B953CD62690083B50)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 企微运营岗（策略方向）

## Job description

岗位职责
- 负责企微信客户的全生命周期运营，结合客户旅程搭建标签体系，实现客户精准画像，支撑后续个性化服务触达。
- 丰富多场景加微入口及样式，提炼企微服务价值并形成文案话术，提升有效客户添加率。
- 规范企微触点话术，定期提供内容服务，加强客户对市场动态、理财知识、产品风险提示等感知，提供体系化的轻陪伴服务。
- 基于客户洞察部署企微运营策略，设计策略目标、客户对象及策略触达路径，包括但不限于点\圈\群经营，对策略覆盖度及有效性负责。
- 监控企微运营数据，定期输出数据复盘报告，在合规前提下不断优化策略，提升客户的问题解决率，提升客户满意度。 任职资格
- 本科及以上学历，熟悉券商业务，对券商客户的需求有深刻理解。1-2年企业微信运营经验，熟悉企微生态及规则。
- 敏锐的洞察力，具备数据思维和数据化运营能力，目标感强、结果导向。
- 优秀的跨部门沟通、协作、推动和落地能力，能协同数据、内容、投顾等团队完成跨部门协作任务。
- 开放的心态、积极拥抱新事物、创新进取。
- 具备一定的风险意识，严格遵守券商行业监管规定，不触碰违规红线。
- 有证券从业资格证者优先。

## At a glance
- Posted by the employer: Mar 20, 2026
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 214 days
- Location: 深圳市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=3BF8ECC468FA424B953CD62690083B50)

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