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Ping An Insurance Group · 杭州市

# 新媒体运营岗（杭州）

杭州市 

Listed on Ping An Insurance Group’s official careers site. Posted September 11, 2023. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=C06B15B0DE05413FA30FE8F7EAFA0217)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 新媒体运营岗（杭州）

## Job description

岗位职责
- 根据渠道主力产品独立策划内容、收集保险、健康、社保等热点话题，对内容选题实时调整更新，撰写文章，策划微信平台营销主题及活动，助提升渠道社群用户人数，促成业务KPI达成；
- 负责制定及执行微信端营销工具的内容建设方案，包括公众号、朋友圈、视频号等，同时开展包括直播等线上线下对外宣传活动；
- 运用数据分析及用户画像等手段，对用户运营策略进行迭代优化并跟进落地；
- 其他上级交代的工作。 任职资格 1.本科以上学历，有1-3新媒体运营岗（杭州）工作经验优先考虑 2、熟悉微信等互联网平台运营及营销方式，有一定的营销理论知识与实操能力

## At a glance
- Posted by the employer: Sep 11, 2023
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: Over a year
- Location: 杭州市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=C06B15B0DE05413FA30FE8F7EAFA0217)

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