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Ping An Insurance Group · 南宁市

# 新媒体线上客户研究岗

南宁市 

Listed on Ping An Insurance Group’s official careers site. Posted December 29, 2025. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=A65B2BAB7E2D47588CE2FF648A5EAAA7)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 新媒体线上客户研究岗

## Job description

岗位职责
- 互联网车险客户研究，包含深度分析车险用户画像与行为轨迹，构建线上获客模型及流量转化策略；协同总部平台团队优化线上产品触点策略，提升用户触达效果；

### 互联网续保管理
- 搭建车险客户全生命周期管理体系，制定续保率提升专项方案；运用AI标签、智能提醒等工具优化客户留存策略，降低保单流失率；

### 线上新媒体及社群营销
- 策划并执行短视频、直播、私域社群等新媒体营销活动，提升社群转化、复购率； 任职资格
- 本科及以上学历，市场营销、工商管理、国际贸易等相关专业优先；
- 有平台运营经验，熟悉行业资源者优先。
- 优秀的商务谈判与沟通能力，能独立推进合作落地；
- 熟练使用办公软件（如Excel/PowerPoint）进行数据分析与方案撰写；
- 目标导向，具备抗压能力与团队协作意识。

### 加分项
- 拥有互联网、电商、金融等行业资源或成功合作案例； 熟悉招投标流程、合同风险管理等优先。

## At a glance
- Posted by the employer: Dec 29, 2025
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 295 days
- Location: 南宁市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=A65B2BAB7E2D47588CE2FF648A5EAAA7)

## More jobs at Ping An Insurance Group

### [【南区】市场拓展/BD（南宁）](https://jobs.opennash.com/companies/ping-an-insurance/jobs/a876ed69d2235b30bcb5/)

南宁市

### [【南宁】农险业务管理岗](https://jobs.opennash.com/companies/ping-an-insurance/jobs/9221c5162184ea57a673/)

南宁市

### [【广西内荐】后线D类、前线S类](https://jobs.opennash.com/companies/ping-an-insurance/jobs/2cc44e8e3cf72e5b47ac/)

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### [【广西各地市】农险产品岗](https://jobs.opennash.com/companies/ping-an-insurance/jobs/990ab2a4d2aaaf1fdac9/)

南宁市

### [【广西各地市】农险客户经理](https://jobs.opennash.com/companies/ping-an-insurance/jobs/b24b41e7a398c3130c8e/)

南宁市

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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