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Ping An Insurance Group · 上海市

# 活跃运营岗

上海市 

Listed on Ping An Insurance Group’s official careers site. Posted July 8, 2026. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=E0B7F373105A440B882D8873376421DD)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 活跃运营岗

## Job description

岗位职责
- 负责公司平安乐健康 APP和小程序 用户活跃，提升日活、月活、使用频次，围绕公司主营业务搭建全链路活跃体系
- 基于公司战略方向，策划并落地如运动健康、健康任务、健康管理、慢病管理、日常打卡等运营体系，提升用户打开频次、月使用次数等指标
- 优化 APP 内任务、积分、会员、权益、活动等促活机制，将低频工具用户转化为高频健康用户
- 负责 APP Push、弹窗、Banner、资源位、站内信、微信号等触达体系运营，同时联动企微、短信、电话等触达渠道，通过数据驱动不断优化
- 基于用户行为数据、健康数据等进行分群运营，针对各分群做精准促活
- 联动产品、设计、研发、业务团队设计、优化、落地健康管理相关功能与活动
- 定期数据复盘，通过活跃、月使用次数、任务完成率、健康行为频次等指标持续迭代策略 任职资格
- 本科及以上学历，2 年及以上 APP 用户增长 / 活跃运营 / 用户运营相关经验
- 有工具类 APP、健康医疗 APP、保险 APP活跃运营经验优先，有运动健康、健康管理、生活打卡类项目经验加分

### 精通用户活跃体系搭建，如
- 任务体系、积分 / 权益、签到挑战、活动策划、用户触达策略等
- 数据敏感，能独立完成数据分析、效果复盘、策略优化，有 A/B 测试经验优先
- 具备强执行力与跨部门推动能力，能独立负责项目从方案到落地全流程
- 具有健康管理、运动促进、医疗行业、健康保险行业、互联网活跃运营经验者优先，学习能力强优先
- 目标导向，擅长把低频用户做成高频活跃，有成功案例优先

## At a glance
- Posted by the employer: Jul 8, 2026
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 104 days
- Location: 上海市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=E0B7F373105A440B882D8873376421DD)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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