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Ping An Insurance Group · 上海市

# 市场项目经理（整合营销）

上海市 

Listed on Ping An Insurance Group’s official careers site. Posted September 20, 2026. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=8C28CD4BCC644B179A68BEFF0B2A64F5)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 市场项目经理（整合营销）

## Job description

岗位职责

### 数据驱动
- 优先考虑有SQL、Python能力，能够独立负责营销项目的数据自闭环，涵盖营销活动数据看板搭建、数据串联、监控、ROI测算、投放效果评估，为营销策略迭代提供数据支撑。

### 项目管理
- 负责整合营销项目对接与执行，制定完整Campaign运营管理体系，推动品牌项目落地，对传播效果、获客成本和业务转化指标负责，协调产品、技术等协同部门配合；

### 营销策略
- 定期进行行业与市场研究，分析保险产品线上下的传播趋势与增长机会，通过数据串联品牌声量相关指标，定期策划大事件与爆点营销，洞察各平台用户特征与内容偏好，同时保障营销创意/物料等内容的供给落地，推动产品创新表达与营销模式创新； 任职资格
- 本科及以上学历，金融、统计、保险、市场营销、广告、新闻传播专业优先

### 工作要求项
- 抗压力强，具备优秀的策划与方案能力、跨部门沟通能力；数据能力：精通excel、sql等，能独立撰写营销分析报告；

### 工作经验
- 2年以上，在数据驱动下有整合营销、内容营销、品牌传播等相关经验者最佳；有阿里、蚂蚁、字节、腾讯、小红书、快手、美团、京东等互联网平台的营销经验优先；有从0到1建设/操盘过品牌营销体系经验者择优录取；

## At a glance
- Posted by the employer: Sep 20, 2026
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 30 days
- Location: 上海市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=8C28CD4BCC644B179A68BEFF0B2A64F5)

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### [2M-业务运营岗](https://jobs.opennash.com/companies/ping-an-insurance/jobs/030ac64e97c6ce9f6d2c/)

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### [2M经营分析岗](https://jobs.opennash.com/companies/ping-an-insurance/jobs/069528eaf06d746e5e1e/)

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