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Ping An Insurance Group · 深圳市

# 产品运营经理

深圳市 

Listed on Ping An Insurance Group’s official careers site. Posted August 6, 2026. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=4AE1620596634727BDA870DA525EAD2D)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 产品运营经理

## Job description

岗位职责

### 运营规划
- 结合平台运营目标导向，对平台用户规模、用户活跃度、留存率等核心指标负责，制定并执行平台运营规划。

### 用户运营
- 结合用户生命周期构建用户分层运营体系，针对新用户、活跃留存用户、沉默用户等不同群体制定精细化运营策略，提升用户忠诚度。

### 活动运营
- 策划并执行线上大型活动、日常运营活动、会员体系及养成计划（任务体系），提升用户参与度及留存。

### 流量运营
- 整合微信小程序、企微、站内资源位等站内外流量资源，有效运营提升资源利用效率，发挥多端价值。

### 数据分析
- 建立和完善运营数据分析体系，定期输出运营分析报告，及时发现问题和机遇，驱动业务增长。 任职资格 1、本科及以上学历，市场营销、保险、金融等相关专业优先。 2、3年及以上保险或金融行业线上运营经验，熟悉互联网平台运营。 3、具备较强的数据分析和策略制定能力，能独立完成用户分群、路径设计与效果追踪。 4、思维敏捷，创新能力强，抗压能力强，具备团队协作精神。

## At a glance
- Posted by the employer: Aug 6, 2026
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 75 days
- Location: 深圳市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=4AE1620596634727BDA870DA525EAD2D)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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