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Pernod Ricard · Shanghai

# Brand Director, Spirits

Shanghai Director Marketing 

Listed on Pernod Ricard’s official careers site. Posted October 10, 2026. Check that it is still open and apply there.
[Apply on Pernod Ricard’s careers site →](https://pernodricard.wd3.myworkdayjobs.com/pernod-ricard/job/Shanghai/Brand-Director--Spirits_JR-055246-2)

[OpenNash Jobs](https://jobs.opennash.com/) / [Pernod Ricard](https://jobs.opennash.com/companies/pernod-ricard/) / Brand Director, Spirits

## Job description

### Core Responsibilities
- Lead annual brand reviews, strategic workshops, and long-term portfolio growth planning; define annual brand strategies, business objectives, and A&P investment priorities.
- Drive consumer-led growth strategies by identifying emerging consumer trends, cultural shifts, and market opportunities through deep collaboration with insights team; translate insights into actionable innovation and growth roadmaps.
- Develop and lead social, content, and influence-led marketing ecosystems; build scalable content strategies that drive ongoing consumer engagement across creators, influencers, and communities.
- Translate global brand positioning into locally relevant China activation strategies; lead integrated campaigns connecting brand storytelling, consumer experience, social content, media, and L3F touchpoints.
- Partner with Trade Marketing and Commercial teams to develop channel activation frameworks and ensure seamless strategy-to-execution across all regions and channels.
- Establish clear M&E frameworks across major initiatives; manage A&P budgets with a focus on maximizing ROI and challenging partners to deliver value.
- Support VP Marketing in delivering strategic priorities; lead cross-functional project teams and strategic initiatives.
- Build, coach and inspire high-performing teams; develop marketing capabilities and drive a collaborative, consumer-centric culture.

### Key Requirements
- Bachelor's degree or above; 10+ years of progressive marketing leadership experience, with preference for beauty industry or Chinese local lifestyle brands.
- Proven track record of delivering brand growth, unlocking new market opportunities, and driving portfolio performance.
- Deep expertise in social-first, influence-led, and content-driven marketing with a strong grasp of emerging technologies and AI-enabled capabilities.
- Strong strategic thinking, business acumen, and financial management skills with experience managing P&L and investment prioritization.
- Demonstrated people leadership, stakeholder influence, and cross-functional collaboration skills.
- Fluent in both English and Chinese (written and spoken).

### Job Posting End Date

Target Hire Date: 2026-10-01 Target End Date:

## At a glance
- Posted by the employer: Oct 10, 2026
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 9 days
- Location: Shanghai[Apply on Pernod Ricard’s careers site →](https://pernodricard.wd3.myworkdayjobs.com/pernod-ricard/job/Shanghai/Brand-Director--Spirits_JR-055246-2)

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