[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All Pernod Ricard jobs](https://jobs.opennash.com/companies/pernod-ricard/) · [Search jobs](/search/) Pernod Ricard · Ho Chi Minh # Brand Manager – Chivas & Gifting Ho Chi Minh Full-time Manager or lead Marketing Listed on Pernod Ricard’s official careers site. Posted October 12, 2026. Check that it is still open and apply there. [Apply on Pernod Ricard’s careers site →](https://pernodricard.wd3.myworkdayjobs.com/pernod-ricard/job/Ho-Chi-Minh/Brand-Manager---Chivas---Gifting_JR-055279-1) [OpenNash Jobs](https://jobs.opennash.com/) / [Pernod Ricard](https://jobs.opennash.com/companies/pernod-ricard/) / Brand Manager – Chivas & Gifting ## Job description ### KEY ACCOUNTABILITIES - Brand Strategy & Marketing Planning Develop and implement the Chivas brand strategy and annual plan in line with the agreed positioning, timeline and budget; contribute to the 3-year strategic plan with global and regional brand teams. Localize global activation platforms to Vietnam consumer needs; set quarterly action plans with clear, actionable KPIs. - Brand Activation & Engagement Build the annual activation and engagement plan, with strong focus on On-Trade activation, events, PR and key influencers. Develop, implement and evaluate programs against brand KPIs; manage agency performance and deliver annual appraisals. - Gifting Strategy & Tet Program (key priority) ### Gifting strategy lead the gifting strategy with Tet as the main season, aligned with Sales, Trade Marketing and Commercial Finance on targets, channels and investment. ### Tet special packs lead design and production end to end: concept and design brief, agency and supplier management, packaging specs, cost, quality and delivery timelines. ### Tet communication campaign develop and run the gifting campaign across digital, trade and in-store touchpoints with agencies, and measure its results. ### October customer launch event lead the concept, budget, agency and run-of-show for the big launch event for customers, with Sales on invitations and follow-up. ### Review run a post-Tet review of packs, campaign and event results to shape the next season. - Sales Support Work with Commercial and Trade Marketing on products, packs, merchandising and promotions that accelerate Chivas growth; guide brand merchandising and promotion activities. Supervise on-ground implementation with an effective evaluation system. - Market Intelligence & Insights Manage consumer insight initiatives day to day; use agencies, brand companies, sales teams and market visits to gather market and competitor intelligence. Provide monthly analysis and commentary on brand activities and performance, including depletion data. - A&P Budget Management Control activation, engagement and gifting A&P spend against the brand plan with Finance, comply with SOPs, and assess ROI. Manage suppliers and vendors, POs, payments, and sourcing and use of POS material. - Communication & Relationships Work proactively with Commercial, Trade Marketing and other Pernod Ricard teams; build effective relationships with global and regional brand teams. Manage creative, advertising and research agencies; build a network with opinion leaders (trade, media, influencers). ### Education & Experience Degree holder with formal business or marketing qualifications, or equivalent. Minimum 5 years in FMCG with brand management experience; beverage industry an advantage. Experience in packaging development or event management is an advantage. Functional & Leadership Competencies Energetic, entrepreneurial, proactive: identifies opportunities, persuades others and gets things done. Self-motivated, results-oriented, analytical and adaptable to change; strong project planning and negotiation skills. Team player with excellent interpersonal, communication and presentation skills. Comprehensive understanding of consumer marketing practices and related laws; digital and social media knowledge. Fluent English (written and spoken) is mandatory; excellent Excel and PowerPoint. ### Job Posting End Date Target Hire Date: 2026-11-30 Target End Date: ## At a glance - Posted by the employer: Oct 12, 2026 - First seen by OpenNash: Oct 19, 2026 - Last checked: Oct 19, 2026 - Listed for: 7 days - Location: Ho Chi Minh - Employment type: Full-time[Apply on Pernod Ricard’s careers site →](https://pernodricard.wd3.myworkdayjobs.com/pernod-ricard/job/Ho-Chi-Minh/Brand-Manager---Chivas---Gifting_JR-055279-1) ## More jobs at Pernod Ricard ### [Prestige Trade Marketing Manager](https://jobs.opennash.com/companies/pernod-ricard/jobs/c30a5fd1db22c9d74b9e/) Ho Chi Minh ### [Senior Manager – Power Brands](https://jobs.opennash.com/companies/pernod-ricard/jobs/e484f3053d30c9d339d0/) Ho Chi Minh ### [Assistant Operation Manager](https://jobs.opennash.com/companies/pernod-ricard/jobs/0103853846b979f06898/) Ho Chi Minh ### [Channel Sales Manager - Corporate (South)](https://jobs.opennash.com/companies/pernod-ricard/jobs/4e09051d1a927ca9424f/) Ho Chi Minh ### [Commercial Excellence Manager](https://jobs.opennash.com/companies/pernod-ricard/jobs/654465b631ff8c67eedf/) Ho Chi Minh ## Similar jobs at other companies ### [janvier 2027 stage assistant e chef fe de projet international vip experience network animation gifting hf](https://jobs.opennash.com/companies/richemont/jobs/d0eaa4f3bdcf3206ca38/) Richemont ### [Product Developer GIFTING Accessories – Milan (Italy)](https://jobs.opennash.com/companies/lvmh-louis-vuitton-moet-hennessy/jobs/323c02ed32c136686179/) LVMH Louis Vuitton Moet Hennessy · Milan, Lombardia, Italy ### [Stage – Assistant.e Chef de Projet Packaging, Gifting et Editions (F/H) - Janvier 2027](https://jobs.opennash.com/companies/lvmh-louis-vuitton-moet-hennessy/jobs/38a9e44f8cf5fc66f4be/) LVMH Louis Vuitton Moet Hennessy · Paris, France, DE, ILE ### [brand ambassador](https://jobs.opennash.com/companies/richemont/jobs/c68bf70a3887f1754df0/) Richemont ### [Monteur Brand & Beveiligingstechniek](https://jobs.opennash.com/companies/bouygues/jobs/e35d1d7e4c95e0ad5ac7/) Bouygues · DEN HAAG, Netherlands OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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