[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All Pernod Ricard jobs](https://jobs.opennash.com/companies/pernod-ricard/) · [Search jobs](/search/) Pernod Ricard · Shanghai # Brand Director, The Chuan & HLM Shanghai Director Marketing Listed on Pernod Ricard’s official careers site. Posted October 10, 2026. Check that it is still open and apply there. [Apply on Pernod Ricard’s careers site →](https://pernodricard.wd3.myworkdayjobs.com/pernod-ricard/job/Shanghai/Brand-Director--The-Chuan---HLM_JR-055237) [OpenNash Jobs](https://jobs.opennash.com/) / [Pernod Ricard](https://jobs.opennash.com/companies/pernod-ricard/) / Brand Director, The Chuan & HLM ## Job description Purpose of the Position As the end-to-end brand owner for The Chuan & Helan Mountain (HLM), this role holds full accountability from brand strategy to market delivery — encompassing brand fundamentals, portfolio & innovation, creative & communication, China domestic business performance, and the Visit Center experience. This is not a coordinating role across silos; it is one leader owning the entire brand equation, ensuring strategy flows seamlessly into product, product into storytelling, storytelling into market execution, and execution into business results. - End-to-End Brand Strategy & Ownership Ø Own the complete brand strategy for The Chuan & HLM — from positioning, target definition and brand world long-term vision to annual brand plans; Ø Ensure one coherent brand direction from core fundamentals through to China domestic execution and multi-market adaptation Ø Champion the brand across the organisation; be the definitive voice of The Chuan & HLM in all business, brand and consumer decisions - China Domestic Business & P&L Ø Own full P&L accountability for The Chuan & HLM in China domestic market — driving NS, market share and profitability Ø Lead annual brand plan development, execution and evaluation for the domestic market Ø Drive marketing spend efficiency and ROI; proactively challenge cost structures to ensure best value Ø Build strong commercial alignment with trade marketing and domestic sales to translate brand strategy into marketplace results Ø Present business reviews and proposals to top management and cross-functional stakeholders - Portfolio Architecture & Product Development Ø Craft the long-term portfolio strategy and own the 36-month NPD pipeline end-to-end — from insight to launch Ø Define innovation priorities aligned with brand positioning and portfolio guardrails Ø Lead cross-functional project teams (R&D, Operations, Finance, Legal, Procurement, Design) through the NPD gate process Ø Oversee packaging and product innovations that enhance quality, sustainability and premium cues Ø Develop new product launch toolkits for consistent sell-in across markets. - Brand Building & Communication Ø Own the brand's narrative and creative expression — from campaign "big idea" to all creative assets (ATL, digital, BTL, social, innovation, retail) Ø Steward the Brand Visual Identity Guideline and integrated Brand Playbook, ensuring creative excellence and consistency across all touchpoints and markets Ø Architect the owned & influenced channels strategy (social media, influencer collaboration, strategic sponsorship) Ø Manage creative agencies and strategic partners to deliver best-in-class work Ø Monitor competitor movement and market trends; drive quick strategic adjustments - The Chuan Visit Center Ø Own the end-to-end Visit Center strategy and operations at The Chuan distillery visit center in Emeishan, delivering a world-class experience and drive commercial business performance Ø Design and continuously elevate the visitor journey — tour, tasting, dining, retail — ensuring every touchpoint reflects brand premium and Chinese cultural richness Ø Develop the Visit Center as a brand advocacy and CRM platform, converting visitors into long-term loyalists - People Leadership Ø Lead and develop an integrated team across brand management, portfolio architecture, creative content, advocacy, activation and Visit Center operations Ø Foster a culture of entrepreneurship, consumer-centricity and accountability Qualifications Education: Bachelor degree and above, major in Marketing, Business Administration or related field; MBA preferred. ### Experience Minimum 10 years of working experiences in marketing or general management within FMCG, spirits or luxury industries, with at least 3 years in a senior leadership role. ### Capabilities Ø Proven P&L ownership and business results in a brand-led organisation Ø Experience managing consumer-facing experiential or hospitality operations is a strong plus Ø Deep understanding of brand strategy, from positioning to execution, across multiple markets Ø Strong project management skills with the ability to drive complex cross-functional initiatives from concept to launch. Ø Entrepreneurial mindset with commercial acumen; comfortable with ambiguity and able to lead in a fast-evolving business environment Ø Proven ability to influence and drive action across senior stakeholders and cross-functional teams Job Posting End Date: Target Hire Date: 2026-10-01 Target End Date: ## At a glance - Posted by the employer: Oct 10, 2026 - First seen by OpenNash: Oct 12, 2026 - Last checked: Oct 19, 2026 - Listed for: 9 days - Location: Shanghai[Apply on Pernod Ricard’s careers site →](https://pernodricard.wd3.myworkdayjobs.com/pernod-ricard/job/Shanghai/Brand-Director--The-Chuan---HLM_JR-055237) ## More jobs at Pernod Ricard ### [Brand Ambassador](https://jobs.opennash.com/companies/pernod-ricard/jobs/c13d6ad3765c7704f592/) Shanghai ### [Brand Director, Spirits](https://jobs.opennash.com/companies/pernod-ricard/jobs/c8d70216ac09ada2aac1/) Shanghai ### [Marketing Manager](https://jobs.opennash.com/companies/pernod-ricard/jobs/ef53848817f23c36459c/) Shanghai ### [National Brand Ambassador, Martell](https://jobs.opennash.com/companies/pernod-ricard/jobs/419fe0e8ed5b99012913/) Shanghai ### [Assistant Manager, Demand Planning & Portfolio Management](https://jobs.opennash.com/companies/pernod-ricard/jobs/56b9ad82ebced57c74c8/) Shanghai ## Similar jobs at other companies ### [Director Brand Activation Dallas Texas United States Denver Colorado Tampa Florida Toronto Ontario Canada](https://jobs.opennash.com/companies/equinix/jobs/09f2c70b158a66ada694/) Equinix ### [Brand Licensing Director, Asia](https://jobs.opennash.com/companies/pepsico/jobs/64be7f25b72b7b58d5d6/) PepsiCo · Shanghai, China ### [Sr. Director, Global Brand & Portfolio Management](https://jobs.opennash.com/companies/csl/jobs/95b6a7282bc07c716749/) CSL ### [Director, BU - Football & SPSP, Brand adidas](https://jobs.opennash.com/companies/adidas/jobs/f1828defbe04bf63ca32/) Adidas · Seoul, KR ### [Director, Brand & Market Authority Programs](https://jobs.opennash.com/companies/relx/jobs/b88785520397a5bc98ec/) RELX OpenNash lists jobs from employers’ own careers sites and does not handle applications. Dates come from the employer where stated; “first seen” and “last checked” are our own observations. OpenNash Jobs · Official listings with dates and links to the employer. [Weekly hiring report](/reports/hiring/) · [Methodology](/methodology/)