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Pernod Ricard · Ho Chi Minh

# Trade Marketing Manager (Off-Trade & BR)

Ho Chi Minh Manager or lead Marketing 

Listed on Pernod Ricard’s official careers site. Posted October 22, 2026. Check that it is still open and apply there.
[Apply on Pernod Ricard’s careers site →](https://pernodricard.wd3.myworkdayjobs.com/pernod-ricard/job/Ho-Chi-Minh/Trade-Marketing-Manager--Off-Trade---BR-_JR-055387-1)

[OpenNash Jobs](https://jobs.opennash.com/) / [Pernod Ricard](https://jobs.opennash.com/companies/pernod-ricard/) / Trade Marketing Manager (Off-Trade & BR)

## Job description

### Channel Management (TOFT & MOFT) Channel strategy
- own the off-trade channel strategy and annual operating plan for TOFT and MOFT: outlet and account segmentation, role of each channel, brand priorities and the commercial calendar.

### Alignment

work with Commercial Excellence to refresh segmentation and distribution targets, and with Regional Trade Marketing, Sales and Brand teams so plans are executed consistently.
- Sell-in & Depletion Planning With Commercial Excellence and Commercial Finance, build sell-in and depletion plans by channel, key account, brand and season, linking volume targets, trade investment and expected ROI. Track sell-in, depletion and stock against plan each month; flag gaps early and agree corrective actions with Sales.
- Excellence in Execution at POS (TOFT & MOFT)

### Standards

define the Perfect Store, visibility and POSM guidelines, and promotion mechanics for each outlet type; allocate the visibility budget by brand, channel and region.

### Execution

lead in-store delivery with Sales and the BR team, and ensure compliance with agreed standards in both TOFT and MOFT.

### Post-execution review

measure compliance, sales uplift and ROI of every program; capture what worked and what did not, and feed the learnings into the next plan.

### Category Management (MOFT focus) Planograms
- develop category plans and planograms with key MOFT retailers covering range, space, assortment and display, and track their implementation in store.

### Category captaincy

position PRVN as the trusted category captain; bring category and shopper insight to buyers, agree joint business plans, and secure listings, shelf share and space.
- Customer & Shopper Insights to Action Draw on retail audit data (Nielsen), sell-out data, field reports and shopper research to understand the shopper path to purchase in TOFT and MOFT.

### Turn insights into clear actions

channel and account plans, promotions, displays and category recommendations; share a monthly national view with Sales and Marketing.
- Tet Project Leadership Lead the Trade Marketing Tet project end to end: planning with Sales, Brand and Commercial Finance; off-trade programs and visibility; execution at POS; and a post-Tet review that feeds the next year's plan.

### Budgeting & Team Management Budget
- build and manage the off-trade trade marketing budget by channel, brand and region; ensure spend efficiency and ROI; select and manage POSM and BR resourcing vendors.

### Team

lead, coach and develop the Channel Marketing Executive(s) and BR Supervisor(s); guide promoter training in selling skills, product knowledge and merchandising; set objectives and review performance regularly.

### Education & Experience

University degree in Business Administration or a related field.

At least 6 years of experience in wine, spirits, beer, beverage or FMCG, ideally in trade marketing, category management or key account management across traditional and modern off-trade. Fluent English; proficient in Excel and PowerPoint. Functional & Leadership Competencies Strategic thinker with a growth mindset; can-do, results-driven, works well under pressure and to deadlines.

### Strong analytical skills

turns sales, depletion and shopper data into clear actions and ROI decisions. Solid understanding of the TOFT and MOFT outlet universe, category management and shopper behavior. Negotiation and influencing skills with retailers; strong communication and presentation skills. Good people leader; collaborative and able to work across Sales, Marketing and Finance.

### Job Posting End Date

Target Hire Date: 2026-11-30 Target End Date: 2026-12-01

## At a glance
- Posted by the employer: Oct 22, 2026
- First seen by OpenNash: Oct 26, 2026
- Last checked: Nov 9, 2026
- Listed for: 18 days
- Location: Ho Chi Minh[Apply on Pernod Ricard’s careers site →](https://pernodricard.wd3.myworkdayjobs.com/pernod-ricard/job/Ho-Chi-Minh/Trade-Marketing-Manager--Off-Trade---BR-_JR-055387-1)

## Hiring at Pernod Ricard
- Open jobs: 396
- New in the last 7 days: After two weekly collections
- Tracked since: Oct 12, 2026

[All Pernod Ricard jobs](https://jobs.opennash.com/companies/pernod-ricard/) · [Weekly hiring report](/reports/hiring/)

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### [Senior Manager – Power Brands](https://jobs.opennash.com/companies/pernod-ricard/jobs/e484f3053d30c9d339d0/)

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### [Assistant Operation Manager](https://jobs.opennash.com/companies/pernod-ricard/jobs/0103853846b979f06898/)

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### [Channel Sales Manager - Corporate (South)](https://jobs.opennash.com/companies/pernod-ricard/jobs/4e09051d1a927ca9424f/)

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