[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All PepsiCo jobs](https://jobs.opennash.com/companies/pepsico/) · [Search jobs](/search/) PepsiCo · Shanghai, China # Marketing Director, Snacks Category Shanghai, China Full-time Director Marketing Listed on PepsiCo’s official careers site. Posted October 16, 2026. Check that it is still open and apply there. [Apply on PepsiCo’s careers site →](https://chinesecareers-pepsico.icims.com/jobs/470031/login) [OpenNash Jobs](https://jobs.opennash.com/) / [PepsiCo](https://jobs.opennash.com/companies/pepsico/) / Marketing Director, Snacks Category ## Job description ### Overview Drive growth and business performance for designated brands and portfolios within the Snacks business through strong brand building, portfolio management and commercial excellence Responsibilities - Lead the development and execution of ZBB and AOP plans and ensuring delivery of business objectives, growth and profitability targets. - Develop and execute strategies and annual marketing plans for responsible brand and portfolio in alignment with global brand direction and local business priorities. - Drive consumer and market insight generation to identify growth opportunities and strengthen category competitiveness. - Monitor consumer and competitive trends and identify opportunities to enhance business performance. - Play a critical role in building brand equity, strengthening consumer engagement and delivering sustainable growth across responsible brand. - Partner closely with Sales, Finance, Insights, Supply Chain and R&D teams to ensure successful execution of growth initiatives and delivery of AOP targets. - Influence cross-functional teams to deliver key category growth priorities and business objectives. - Manage performance of responsible brands and portfolio segments through regular business reviews. - Drive effective A&M investment decisions and contribute to profitable growth through mix and resource management. - Motivate and inspire the team, build strong organization capability & talent and create a trust and engaging environment. - Champion and embed GCS understanding, ownership and execution to ensure compliance and effective audit outcomes. ### Qualifications - 10+ years of progressive MKT, ideally gained within FMCG, retail, or other consumer-centric industries. - Strong capability in brand building, portfolio management and commercial planning. - Deep understanding of consumer behavior, market dynamics and category management. - Strong analytical and strategic thinking skills with the ability to translate insights into business actions. - Proven ability to develop and execute impactful marketing strategies that drive top-line and bottom-line growth. - Strong stakeholder management skills with the ability to influence cross-functional teams and drive alignment. - Solid financial acumen and experience managing marketing investments and business performance. - Experience in snacks, food or FMCG brand marketing and business management. - Strong communication and presentation skills. - Ability to work effectively in a matrix organization and manage multiple priorities. - Demonstrated people leadership and team development capability. ## At a glance - Posted by the employer: Oct 16, 2026 - First seen by OpenNash: Oct 11, 2026 - Last checked: Oct 18, 2026 - Listed for: 7 days - Location: Shanghai, China - Employment type: Full-time[Apply on PepsiCo’s careers site →](https://chinesecareers-pepsico.icims.com/jobs/470031/login) ## More jobs at PepsiCo ### [Brand Licensing Director, Asia](https://jobs.opennash.com/companies/pepsico/jobs/64be7f25b72b7b58d5d6/) Shanghai, China ### [Marketing Executive, AFH; 市场主任，家外场景拓展](https://jobs.opennash.com/companies/pepsico/jobs/323ce97142b181c9febc/) Shanghai, China ### [Marketing Supervisor, Rice Crackers;市场主管, 米饼](https://jobs.opennash.com/companies/pepsico/jobs/a39c445d9eb3e200101c/) Shanghai, China ### [Senior Marketing Manager, Gut Health Platform &Quaker Brand Equity;高级市场经理，肠活力平台&桂格品牌沟通](https://jobs.opennash.com/companies/pepsico/jobs/0ab963f9fc6993779ec6/) Shanghai, China ### [APAC HR Operations Systems & Platforms Lead 亚太区人力资源运营系统及平台负责人](https://jobs.opennash.com/companies/pepsico/jobs/937fbfb7e4eb5f4b012c/) Shanghai, China ## Similar jobs at other companies ### [Category Marketing Manager](https://jobs.opennash.com/companies/cargill/jobs/97df2ac051e4fbb712d6/) Cargill · Jakarta, Indonesia ### [Director, Category Growth Marketing](https://jobs.opennash.com/companies/coupang/jobs/171ad4b05a28be80fd32/) Coupang · Taipei ### [Servicemitarbeiter Food & Snacks (m/w/d) in Vollzeit](https://jobs.opennash.com/companies/couche-tard/jobs/1bfd1e51be4d9cdd3fe3/) Couche Tard ### [Servicemitarbeiter Food & Snacks (m/w/d) als Minijob](https://jobs.opennash.com/companies/couche-tard/jobs/0803cc64ffd53d1776c0/) Couche Tard · Autohof AM Schluetershof ### [Director, Marketing Activation & Category Solutions (12mth Contract)](https://jobs.opennash.com/companies/molson-coors-brewing/jobs/7989076fd22b7eb3aa83/) Molson Coors Brewing · Toronto, ON, CA OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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