[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All PepsiCo jobs](https://jobs.opennash.com/companies/pepsico/) · [Search jobs](/search/) PepsiCo · Reading, United Kingdom # Business Development Executive Reading, United Kingdom Full-time Sales Listed on PepsiCo’s official careers site. Posted August 25, 2026. Check that it is still open and apply there. [Apply on PepsiCo’s careers site →](https://globalcareers-pepsico.icims.com/jobs/471381/login) [OpenNash Jobs](https://jobs.opennash.com/) / [PepsiCo](https://jobs.opennash.com/companies/pepsico/) / Business Development Executive ## Job description ### Overview Main Purpose of the job: The Pipers Direct Sales Function provides the foundations for the Pipers brands long term profitable growth strategy, The Direct sales team is truly at the heart of the brands routes and continues to play an integral part in its continued success. This Field Based New Business role is crucial to both the long- and short-term business performance. The passion that our New Business Development Executives have for our brand and the drive to achieve success is what increases our customer base and product sales across the country. This role has responsibility for the acquisition of new customers. In this role you will self-generated opportunities, visit potential new sites, create awareness and drive distribution by presenting the brand and by opening new customers.They do this through visiting pre identified targets to sell the benefits of the Pipers brand and the Direct Delivery model and its USP’s. They think strategically and identify, prospect and convert both independent and regional group outlets in the out of home channel. They work closely with internal stakeholders in a collaborative way to ensure a first class customer experience from day one and to drive long term loyalty for the brand. ### Responsibilities The region of the role: Cambridge area Achievement of daily, weekly and monthly new business productivity measures. Achievement of Acquisition Targets, Order Revenue Targets and Acquisition retention targets Identify, prospect and convert Independent and group prospects into customers. Plan and organise your time well to drive both results and efficiency. Use CRM system to capture and record visits, customer interactions and orders. Manage and maintain a healthy sales pipeline Negotiate, Develop and agree commercial trading agreements with key customers. Work proactively with the Field Sales Manager (FSM) and other key stakeholders to ensure customers are retained and managed appropriately and above all get a best-in-class customer experience. Visit targets at their location to cold call and introduce Pipers crisps, selling the benefits of the Pipers Direct Delivery Model Monitor and communicate competitor and wholesale activity working across internal departments as required. Attend customer trade shows as required to drive brand awareness and gain new opportunities for conversion. Implement new marketing initiatives and feedback on results as required. ### Qualifications Drive for results / Target Driven Team player Able to work on own initiative. Excellent presentation skills Proactive Well organised and ability to prioritise work load. Able to work under pressure. Strong communication skills Structured & logical thinker. Strong influencing skills Drive & dynamism Ability to develop commercial skills. - Ability to work across several IT platforms (Word, Excel, PowerPoint, CRM, NAV) ## At a glance - Posted by the employer: Aug 25, 2026 - First seen by OpenNash: Oct 11, 2026 - Last checked: Oct 18, 2026 - Listed for: 54 days - Location: Reading, United Kingdom - Employment type: Full-time[Apply on PepsiCo’s careers site →](https://globalcareers-pepsico.icims.com/jobs/471381/login) ## More jobs at PepsiCo ### [Away from Home Sales Leader - 12 month contract](https://jobs.opennash.com/companies/pepsico/jobs/3a465e8407d2dc74f352/) Reading, United Kingdom ### [Commercial Strategy Manager](https://jobs.opennash.com/companies/pepsico/jobs/96483979a7521f979cdf/) Reading, United Kingdom ### [Sales Account Executive](https://jobs.opennash.com/companies/pepsico/jobs/16687f599184a0a61f30/) Reading, United Kingdom ### [Sales Development Representative Mansfield](https://jobs.opennash.com/companies/pepsico/jobs/554860935f2a1670f089/) Reading, United Kingdom ### [Sales Development Representative Norwich - 12 Months FTC](https://jobs.opennash.com/companies/pepsico/jobs/64f6c3c89757c50ad1b1/) Reading, United Kingdom ## Similar jobs at other companies ### [Business Development Executive](https://jobs.opennash.com/companies/grasim-industries/jobs/76627c96f73a1d71ae4b/) Grasim Industries · Karnataka ### [Senior Business Development Executive](https://jobs.opennash.com/companies/sgs/jobs/3763fc422a396245c5ce/) SGS · HCMC, Vietnam ### [Strategic Business Development Executive](https://jobs.opennash.com/companies/fedex/jobs/0c99216a05e7380f6ce7/) FedEx ### [Strategy&Business Development Executive](https://jobs.opennash.com/companies/vodafone/jobs/0a1e433dd119fa54c9fa/) Vodafone · İstanbul, Istanbul, Türkiye OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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