[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All PepsiCo jobs](https://jobs.opennash.com/companies/pepsico/) · [Search jobs](/search/) PepsiCo · Shanghai, China # Brand Licensing Director, Asia Shanghai, China Full-time Director Marketing Listed on PepsiCo’s official careers site. Posted September 15, 2026. Check that it is still open and apply there. [Apply on PepsiCo’s careers site →](https://globalcareers-pepsico.icims.com/jobs/472071/login) [OpenNash Jobs](https://jobs.opennash.com/) / [PepsiCo](https://jobs.opennash.com/companies/pepsico/) / Brand Licensing Director, Asia ## Job description ### Overview The Brand Licensing Director, Asia is responsible for developing and executing licensing and merchandising strategies to expand PepsiCo's brand presence across the Asia region through partnerships, licensing, and merchandising. This role is accountable for delivering meaningful and consistent revenue growth while also strengthening brand equity. ### Responsibilities Strategy & Planning Partner with the VP of Licensing & Merchandising to develop and execute both long-term and short-term licensing strategies. Maximize revenue and brand influence across the Asia region. Translate business priorities into actionable licensing and merchandising plans. Business Development Identify, negotiate, and secure licensing partners and licensing agreements across key product categories. Drive revenue growth while ensuring alignment with PepsiCo brands and strategic objectives. Develop new business opportunities that expand PepsiCo's licensing footprint across the region. Partner Management Manage agent relationships within the region and ensure execution against PepsiCo's licensing strategy and key initiatives. Oversee the licensee base to ensure financial compliance, brand compliance, and best-in-class execution of products in market. Maintain strong partnerships that support sustainable growth and operational excellence. Cross-Functional Collaboration Partner closely with Marketing, Design, and DComm teams to drive brand presence and revenue growth. Align licensing initiatives with broader PepsiCo brand and business objectives. Influence key stakeholders across global, regional, and local teams. Retail Sales & Marketing Cultivate and maintain key retailer relationships across Asia. Secure meaningful programs and successful product launches that support licensing strategies. Collaborate with retailers to maximize marketplace opportunities and brand visibility. Market & Trend Analysis Utilize consumer insights, market trends, and performance data to optimize licensing strategies. Identify emerging opportunities and develop plans to capitalize on shifting consumer and retail trends. Continuously evaluate performance against licensing objectives. ### Qualifications Experience 10+ years of experience launching licensed products across the Asia region. Native/fluent Mandarin language skills would be strongly preferred Exceptional relationships and contacts with retailers and licensees within the region. Experience across a broad range of product categories, including Health & Beauty, Softlines, Food & Beverage, and Hardlines. Experience managing licensing agent partnerships preferred. Strong negotiation skills and commercial acumen. ### Skills Exceptional communication and relationship-building skills. Strong business development and partnership management capabilities. Ability to analyze consumer, category, and market trends and translate insights into growth opportunities. Strong financial mindset with focus on revenue generation and profitability. Leadership Competencies Growth-oriented and financially minded. Curious and innovative, with a passion for identifying new opportunities and delivering ambitious growth plans. Entrepreneurial, with the ability to identify new business models and convert opportunities into commercial success. Able to work independently while effectively partnering across functions to deliver results. Solution-oriented with strong problem-solving capabilities. Influential communicator capable of building credibility across a diverse stakeholder landscape. ## At a glance - Posted by the employer: Sep 15, 2026 - First seen by OpenNash: Oct 11, 2026 - Last checked: Oct 18, 2026 - Listed for: 33 days - Location: Shanghai, China - Employment type: Full-time[Apply on PepsiCo’s careers site →](https://globalcareers-pepsico.icims.com/jobs/472071/login) ## More jobs at PepsiCo ### [Marketing Director, Snacks Category](https://jobs.opennash.com/companies/pepsico/jobs/f5aaa2b00e7915c33785/) Shanghai, China ### [Marketing Executive, AFH; 市场主任，家外场景拓展](https://jobs.opennash.com/companies/pepsico/jobs/323ce97142b181c9febc/) Shanghai, China ### [Marketing Supervisor, Rice Crackers;市场主管, 米饼](https://jobs.opennash.com/companies/pepsico/jobs/a39c445d9eb3e200101c/) Shanghai, China ### [Senior Marketing Manager, Gut Health Platform &Quaker Brand Equity;高级市场经理，肠活力平台&桂格品牌沟通](https://jobs.opennash.com/companies/pepsico/jobs/0ab963f9fc6993779ec6/) Shanghai, China ### [APAC HR Operations Systems & Platforms Lead 亚太区人力资源运营系统及平台负责人](https://jobs.opennash.com/companies/pepsico/jobs/937fbfb7e4eb5f4b012c/) Shanghai, China ## Similar jobs at other companies ### [Senior Director, Scientific Licensing Immunology (China / APAC)](https://jobs.opennash.com/companies/johnson-johnson/jobs/bbffec5b294048b6adfe/) Johnson & Johnson · Shanghai, China ### [Director, Asia SEF Quality](https://jobs.opennash.com/companies/stanley-black-decker/jobs/8e00514e9740ceaadbec/) Stanley Black & Decker · Shanghai, China ### [Executive Director, Asia Corporate Tax](https://jobs.opennash.com/companies/jpmorganchase/jobs/40135b23f89e787c73bc/) JPMorganChase · Mumbai, Maharashtra, India ### [Director, Brand F&B Concept Development Luxury & Lifestyle - Asia Pacific](https://jobs.opennash.com/companies/hilton-worldwide-holdings/jobs/81937b30ce03323639a0/) Hilton Worldwide Holdings · Singapore ### [Licensing Processor](https://jobs.opennash.com/companies/aegon/jobs/b5e38bd426531982a2cb/) Aegon OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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