[Skip to main content](#main-content) [ OpenNash ](https://opennash.com/) / [Jobs](https://jobs.opennash.com/) [ 01 Search jobs](https://jobs.opennash.com/search/)[ 02 Companies](https://jobs.opennash.com/explore/)[ 03 Hiring report](https://jobs.opennash.com/reports/hiring/)[ 04 AI assistants](https://jobs.opennash.com/connect/)[ 05 How it works](https://jobs.opennash.com/methodology/) PepsiCo · Tashkent, Uzbekistan # Franchise Marketing Assoc Manager Tashkent, Uzbekistan Full-time Manager or lead Marketing Listed on PepsiCo’s official careers site. Posted November 4, 2026. Check that it is still open and apply there. [Apply on PepsiCo’s careers site →](https://russiancareers-pepsico.icims.com/jobs/479391/login) [OpenNash Jobs](https://jobs.opennash.com/) / [PepsiCo](https://jobs.opennash.com/companies/pepsico/) / Franchise Marketing Assoc Manager ## Job description ### Overview Senior Brand Manager, Carbonated Soft Drinks (Pepsi, Mirinda, 7UP & Mountain Dew) Leading the growth and development of PepsiCo’s carbonated soft drinks portfolio in Uzbekistan, Tajikistan, Belarus, Mongolia, and Turkmenistan. Responsible for brand strategy, innovation, integrated marketing campaigns, and cross-functional collaboration with bottling, commercial, regional, and global teams to drive business growth and strengthen brand equity. ### Responsibilities Responsibilities Lead the development and execution of the CSD brand strategy, driving sustainable business growth and strengthening brand equity. Own the annual brand plan (AOP) and marketing roadmap, translating business priorities and consumer insights into clear strategic initiatives. Lead the development and execution of integrated communication campaigns across ATL, digital, social, BTL and experiential channels. Drive the innovation agenda by identifying growth opportunities and adapting global innovations for the local market. Translate consumer and market insights into effective brand, communication and activation strategies. Partner closely with the bottling partner, as well as regional and global teams, to deliver business and brand objectives. Lead marketing investment planning (A&M) and ensure effective allocation of resources to maximize business impact and ROI. Monitor brand and category performance, identify opportunities and risks, and proactively translate them into action plans Qualifications Bachelor's degree in Marketing, Business Administration or a related field. 5+ years of FMCG marketing experience, including brand management experience. Proven track record of delivering brand growth and business results. Strong understanding of integrated marketing and consumer communication. Strong strategic thinking, analytical and project management skills. Ability to influence and collaborate effectively within a matrix organization. Excellent communication and presentation skills. Fluency in English and Russian is required; proficiency in Uzbek is an advantage. Experience working with franchise, bottling partners or commercial teams is a strong advantage. ## At a glance - Posted by the employer: Nov 4, 2026 - First seen by OpenNash: Nov 10, 2026 - Last checked: Nov 10, 2026 - Listed for: 6 days - Location: Tashkent, Uzbekistan - Employment type: Full-time[Apply on PepsiCo’s careers site →](https://russiancareers-pepsico.icims.com/jobs/479391/login) ## Hiring at PepsiCo - Open jobs: 2,562 - New in the last 7 days: After two weekly collections - Tracked since: Jul 10, 2026 [All PepsiCo jobs](https://jobs.opennash.com/companies/pepsico/) · [Weekly hiring report](/reports/hiring/) ## More jobs at PepsiCo ### [Junior Brand Manager](https://jobs.opennash.com/companies/pepsico/jobs/da00e24496fe87858c98/) Azerbaijan ### [Junior Brand Manager Lay's](https://jobs.opennash.com/companies/pepsico/jobs/f18a2fb0a00aae122b03/) Warszawa, Poland ### [Marketing & Consumer Tech Deployment Sr Analyst](https://jobs.opennash.com/companies/pepsico/jobs/5a2953b066c48a203d7f/) MIGUEL HIDALGO, Mexico ### [Marketing Activation Manager – Away From Home (m/w/d)](https://jobs.opennash.com/companies/pepsico/jobs/d3a0f65e403127a56ddc/) Isenburg, NEU, Germany ### [Marketing Director, Snacks Category](https://jobs.opennash.com/companies/pepsico/jobs/f5aaa2b00e7915c33785/) Shanghai, China ## Similar jobs at other companies ### [Reservations Agent - Franchise](https://jobs.opennash.com/companies/hilton-worldwide-holdings/jobs/74ac635d30dd9aeb359d/) Hilton Worldwide Holdings · Dubai, United Arab Emirates ### [Account Manager, Franchise Finance](https://jobs.opennash.com/companies/national-bank-of-canada/jobs/93294cc1b8349f363e20/) National Bank of Canada ### [Franchise Consultant](https://jobs.opennash.com/companies/michelin-group/jobs/d04105abd36ab35a6deb/) Michelin Group ### [Franchise Development Manager – Vertrieb Norddeutschland Automotive (m/w/d)](https://jobs.opennash.com/companies/michelin-group/jobs/ad5056ef47ee6cd46649/) Michelin Group ### [HR Manager - Franchise](https://jobs.opennash.com/companies/hilton-worldwide-holdings/jobs/920bc744355c1cfbe153/) Hilton Worldwide Holdings · Zambia [Marketing jobs](/functions/marketing/) OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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