[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All PepsiCo jobs](https://jobs.opennash.com/companies/pepsico/) · [Search jobs](/search/) PepsiCo · Shanghai, China # Senior Marketing Manager, Gut Health Platform &Quaker Brand Equity;高级市场经理，肠活力平台&桂格品牌沟通 Shanghai, China Full-time Manager or lead Marketing Listed on PepsiCo’s official careers site. Posted August 21, 2026. Check that it is still open and apply there. [Apply on PepsiCo’s careers site →](https://chinesecareers-pepsico.icims.com/jobs/471227/login) [OpenNash Jobs](https://jobs.opennash.com/) / [PepsiCo](https://jobs.opennash.com/companies/pepsico/) / Senior Marketing Manager, Gut Health Platform &Quaker Brand Equity;高级市场经理，肠活力平台&桂格品牌沟通 ## Job description ### Overview The mission of this position is to help our consumers to have better gut health and a quality life through nourishment. The vision is 1) building Quaker as leading business in basic-gut-health needs-oriented breakfast for dual cohorts 2) Build Quaker as the leading brand in gut health territory. The product line coves IO (instant oat)/QCO (quick cooking oats)/ OFR (oats for rice)/IOF (instant oat functional)/CPD (cereal powder drink)/Premium CPD/Functional nutrition platform. The key scope will be: - Lead Quaker Basic Gut Health Platform business including innovation, communication, business planning and P&L management to support market share growth and NR/NOPBT delivery: - Product Line Strategy - Business Management (NR/ NOPBT) - Price/ Pack Architecture - Innovation Strategy & Prioritization - Innovation Pipeline Development & Sufficiency - COSO Champion for Quaker - Lead Quaker Master Brand equity strategy, defensibility capability and communication. - Explore functional nutrition territory and build Quaker’s superiority - CNS representee from Quaker to fully maximize CNS (China nutrition science) endorsement to build Quaker superiority and credibility Responsibilities Quaker China Basic Gut Health Platform Owner - Collaborate with business team to uncover insights and strategies to set Quaker China Basic Gut health platform short-term and long-term business agenda, including but not limited to AOP plans, commercial calendar etc. - Lead Quaker China Basic Gut health platform business management (NR/NOPBT) and price/portfolio architecture - Lead successful execution of innovation projects within brand guardrail - Spearheading the strategic and tactical execution of Quaker China Basic Gut health platform communication and AOP to drive business with sustainable and measurable growth - Enhance Quaker brand positioning and communication, while understand latest marketing/media trends to develop innovative marketing model. - Take lead portfolio strategy and identify prioritization to fuel short-term/long-term brand innovation potential opportunities - Elevate professional development within team by coaching, mentoring, and motivating. ### Quaker China Brand Equity Champion - Build an in-depth understanding of the target market, segments, consumer needs and competition - Lead Quaker China brand proposition & equity development - Build mega brand awareness and brand love - Lead brand VI guidelines - Ensure successful landing in silver cohort with measurable KPIs in silvers specific channels. Functional nutrition owner - Identify functional nutrition consumer needs and design Quaker’s strategy to anchor this market with superiority - Take lead in innovation strategy and pipelines for this segment - Develop consumer centric communication strategy - Lead R&D to own Quaker’s right to win in technology which is consumer relevant Leverage official organization CNS (China Nutrition Science) to build Quaker’s superiority and trust - Lead gut health territory development with CNS & nutrition science - Engage CNS with education programs and maximize Quaker awareness and credibility - Leverage CNS in all consumer touch points ### Qualifications - Bachelor and above, at least 8 years of brand management experience - Strong track record of delivering growth - Expertise in setting and driving the base business agenda - Strong communication and equity experience - Strategic leadership and comfort with ambiguity - Excellent Knowledge of Marketing processes and systems (Product / Brand Development, Consumer / Trade promotion, Advertising & Creative, Brand P & L Management, Value & Pricing Management, Trade Marketing, Packaging, Media Planning / Development) - Strong communication and facilitation skills to lead cross-functional team of senior leaders to aligned strategic priorities, requirements, and trade-offs ## At a glance - Posted by the employer: Aug 21, 2026 - First seen by OpenNash: Oct 11, 2026 - Last checked: Oct 18, 2026 - Listed for: 58 days - Location: Shanghai, China - Employment type: Full-time[Apply on PepsiCo’s careers site →](https://chinesecareers-pepsico.icims.com/jobs/471227/login) ## More jobs at PepsiCo ### [Brand Licensing Director, Asia](https://jobs.opennash.com/companies/pepsico/jobs/64be7f25b72b7b58d5d6/) Shanghai, China ### [Marketing Director, Snacks Category](https://jobs.opennash.com/companies/pepsico/jobs/f5aaa2b00e7915c33785/) Shanghai, China ### [Marketing Executive, AFH; 市场主任，家外场景拓展](https://jobs.opennash.com/companies/pepsico/jobs/323ce97142b181c9febc/) Shanghai, China ### [Marketing Supervisor, Rice Crackers;市场主管, 米饼](https://jobs.opennash.com/companies/pepsico/jobs/a39c445d9eb3e200101c/) Shanghai, China ### [APAC HR Operations Systems & Platforms Lead 亚太区人力资源运营系统及平台负责人](https://jobs.opennash.com/companies/pepsico/jobs/937fbfb7e4eb5f4b012c/) Shanghai, China ## Similar jobs at other companies ### [Director, Platform Growth & Ecosystem Marketing](https://jobs.opennash.com/companies/microsoft/jobs/bc470dab711f14d2c7f9/) Microsoft · Australia, Multiple Locations ### [Senior Executive Operations (GUT)](https://jobs.opennash.com/companies/deutsche-post/jobs/f90502e0b5fdb1627673/) Deutsche Post · GUWAHATI, Assam, India ### [AVP, Specialist, Martech Orchestration Product Owner (Enterprise Performance Marketing & Platform), Group Marketing & Communications](https://jobs.opennash.com/companies/dbs/jobs/9b563c55477d5244e89e/) DBS · Singapore - Central ### [AVP/Senior Associate, Specialist, Performance Marketing Tools & Platform (Consumer Banking), Group Marketing & Communications](https://jobs.opennash.com/companies/dbs/jobs/16032068fd0dd0c3b920/) DBS · Singapore - Central ### [Partner Marketing Lead, Strategic Partners (Platform, AI & Marketplace)](https://jobs.opennash.com/companies/shopify/jobs/8de75ebc734d764375d0/) Shopify OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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