[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All Novartis jobs](https://jobs.opennash.com/companies/novartis/) · [Search jobs](/search/) Novartis # Brand Manager Retail Marketing Patient Insights Engagement Manager or lead Healthcare & Clinical Listed on Novartis’s official careers site. Listed as of October 18, 2026. Check that it is still open and apply there. [Apply on Novartis’s careers site →](https://www.novartis.com/careers/career-search/job/details/req-10086581-brand-manager-retail-marketing-patient-insights-engagement) [OpenNash Jobs](https://jobs.opennash.com/) / [Novartis](https://jobs.opennash.com/companies/novartis/) / Brand Manager Retail Marketing Patient Insights Engagement ## Job description ### 关于此角色 我们正在寻找一位以患者为中心、善于将洞察转化为行动的零售品牌经理。该岗位将通过患者洞察、市场研究和患者旅程分析，识别未满足需求与增长机会，并推动患者教育、患者激活和体验优化项目落地。您将与TA Marketing、零售商务团队及跨职能伙伴紧密协作，为品牌在零售渠道的可持续增长提供支持。 ## Responsibilities ### 主要职责 患者洞察与市场研究深入理解患者旅程、疾病认知、治疗行为及购药决策过程，识别患者未满足需求及关键增长机会。设计并推动患者洞察项目，包括市场调研、患者访谈、数字化行为分析及行业趋势研究。持续监测市场环境、患者行为及竞争动态，形成洞察驱动的业务建议。将患者和市场洞察转化为可执行的品牌及患者策略，为业务决策提供支持。患者旅程与患者体验优化建立并持续优化重点疾病领域患者旅程地图，识别关键影响因素及患者痛点。发现患者在疾病认知、诊断、治疗启动、依从性及持续治疗过程中的关键障碍。联合医学、客户运营、数字化及商务团队，推动患者体验提升项目落地。患者教育与患者激活基于患者需求设计并实施患者教育及患者激活项目。探索创新患者触达及互动模式，包括药房场景、数字化平台、电商及O2O生态等。推动患者疾病认知提升、治疗管理及患者参与度提升项目。持续评估项目效果，优化项目设计及投资回报。品牌策略支持与治疗领域市场团队共同制定患者导向的品牌增长策略。运用患者洞察支持品牌规划、市场活动设计及患者解决方案开发。 支持重点品牌在零售渠道的增长项目规划与执行。协助发掘并推动创新业务模式和新增长机会。跨职能项目管理与TA市场部、医学部、商务等跨部门开展紧密合作。有效管理外部合作伙伴及项目资源，确保项目高质量交付。确保所有项目符合公司合规要求及相关政策。 ### 基本要求 本科及以上学历；医学、药学、市场营销、工商管理等相关专业优先。3年以上医药行业市场营销、品牌管理、患者营销、消费者营销、市场研究或相关工作经验；卓越的洞察分析能力和商业敏锐度；能够将数据及洞察转化为业务策略与执行方案；优秀的项目管理及跨部门协作能力；具备创新思维和较强的学习敏捷性；良好的英语沟通能力。 ### 理想要求 具备患者洞察、消费者研究、客户体验或数字化营销相关经验者优先；具有零售、DTP、互联网医疗、消费者健康或创新业务经验者优先。 ## At a glance - Posted by the employer: Not stated - First seen by OpenNash: Oct 11, 2026 - Last checked: Oct 18, 2026 - Listed for: 7 days[Apply on Novartis’s careers site →](https://www.novartis.com/careers/career-search/job/details/req-10086581-brand-manager-retail-marketing-patient-insights-engagement) ## More jobs at Novartis ### [Japan Program Clinical Head Crm](https://jobs.opennash.com/companies/novartis/jobs/6e38ca74b11c1a09eaa5/) ### [Medical Information Agent](https://jobs.opennash.com/companies/novartis/jobs/cc16de5f6fa91e640f4b/) ### [Medical Advisor Immu Zh Cn](https://jobs.opennash.com/companies/novartis/jobs/4f8ad58a6f05f3a486dc/) ### [Medical Advisor Neuroscience Zh Cn](https://jobs.opennash.com/companies/novartis/jobs/28e76546c2c637c2e5a6/) ### [Senior Clinical Sciences Trial Leader](https://jobs.opennash.com/companies/novartis/jobs/8c95ad8446573d92b220/) ## Similar jobs at other companies ### [Summer 2027 Global Brand Marketing & Communications Intern](https://jobs.opennash.com/companies/fedex/jobs/7c7f3f78e2aeb6d0d11c/) FedEx ### [4929999101 Partner Brand Marketing Senior Executive Spain Nike](https://jobs.opennash.com/companies/jd-sports-fashion/jobs/5913780f32ad6e4cecdb/) JD Sports Fashion ### [brand ambassador online retail dallas](https://jobs.opennash.com/companies/richemont/jobs/916ac714dfcabbdc218d/) Richemont ### [brand ambassador online retail las vegas](https://jobs.opennash.com/companies/richemont/jobs/1850ef6d30b4a4ff888a/) Richemont ### [Sales Opportunities - Retail & General Trade (TotalEnergies Marketing Egypt)](https://jobs.opennash.com/companies/totalenergies/jobs/a517fce3de6dd1610cce/) TotalEnergies OpenNash lists jobs from employers’ own careers sites and does not handle applications. Dates come from the employer where stated; “first seen” and “last checked” are our own observations. OpenNash Jobs · Official listings with dates and links to the employer. [Weekly hiring report](/reports/hiring/) · [Methodology](/methodology/)