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Nike · Amsterdam, Netherlands

# Assistant Store Manager (Assistant Head Coach) - NIKE SUGAR CITY

Amsterdam, Netherlands Full-time Manager or lead Retail & Store 

Listed on Nike’s official careers site. Posted October 27, 2026. Check that it is still open and apply there.
[Apply on Nike’s careers site →](https://nike.wd1.myworkdayjobs.com/nke/job/Amsterdam-Netherlands/Assistant-Store-Manager--Assistant-Head-Coach----NIKE-SUGAR-CITY_R-91796-1)

[OpenNash Jobs](https://jobs.opennash.com/) / [Nike](https://jobs.opennash.com/companies/nike/) / Assistant Store Manager (Assistant Head Coach) - NIKE SUGAR CITY

## Job description

Assistant Store Manager Do you know, what we are missing to create the best retail team on the globe? Someone like YOU! In our NIKE Retail Stores we use special job names for our positions: a Store Manager is called "Head Coach", an Assistant Store Manager is called "Assistant Head Coach", a department manager is called "Coach", a team leader is called “Lead“ and a Sales Associates is called "Athlete".

Join the NIKE, Inc. team!

### As an Assistant Head Coach you are

Cooperating with the Head Coach to create a unique shopping experience and deliver service excellence to our consumers. Coordinating, supporting and supervising a diverse team and ensuring an excellent work atmosphere (e.g. recruitment, development, performance management, staffing). Implementing operational excellent processes and tools to reach sales targets, optimize services and improve the consumer satisfaction as well as to increase efficiency and productivity.

Overseeing various departments such as Commercial, Athlete and/or Consumer Experience. Supporting Head Coach in implementing NIKE’s strategy in your store (e.g. sustainability, membership, digital services). Providing reports about store activities, local marketplace and consumer insights. Ensuring that the store complies with all NIKE standards and guidelines. Cooperating with your business partners across stores and HQ.

### What you get

Attractive salary that evolves with the market and experience. Opportunity on receiving monthly bonus payments. Attractive online and in-store employee discounts. Attractive Benefits Package, Pension & Share scheme. Exciting development and career opportunities. Regular training on leadership, sales and products. A dynamic and motivating environment which values Diversity, Equity & Inclusion (DE&I). Staff dress to represent NIKE and foster our team spirit.

Access to sports activities. Opportunities to participate in unique NIKE moments.

### What you bring

A passion for NIKE and/or love of sport. Must be able to live & work in the Netherlands. Some experience in retail and/or leadership positions. Very good command of English language (written and spoken). Experience and competency in serving exceptional consumer service. Ability to coach and develop a strong team. Strong focus on communication. Flexibility to work in shifts and on weekends.

### Qualifications

Extensive retail experience including experience in management. Enthusiasm and passion about sports and / or sports fashion. Availability to work evenings and weekends *For this role relocation is not provided.

## At a glance
- Posted by the employer: Oct 27, 2026
- First seen by OpenNash: Nov 1, 2026
- Last checked: Nov 1, 2026
- Listed for: 5 days
- Location: Amsterdam, Netherlands
- Employment type: Full-time[Apply on Nike’s careers site →](https://nike.wd1.myworkdayjobs.com/nke/job/Amsterdam-Netherlands/Assistant-Store-Manager--Assistant-Head-Coach----NIKE-SUGAR-CITY_R-91796-1)

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