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Nike · Shanghai, China Mainland

# Lead, Apparel Merch, Men’s, Converse GC

Shanghai, China Mainland Full-time Manager or lead 

Listed on Nike’s official careers site. Posted October 8, 2026. Check that it is still open and apply there.
[Apply on Nike’s careers site →](https://nike.wd1.myworkdayjobs.com/nke/job/Shanghai-China-Mainland/Lead--Apparel-Merch--Men-s--Converse-GC_R-95040)

[OpenNash Jobs](https://jobs.opennash.com/) / [Nike](https://jobs.opennash.com/companies/nike/) / Lead, Apparel Merch, Men’s, Converse GC

## Job description

### Role Purpose

Drive Converse Apparel growth in GC by integrating consumer insights, channel needs, and brand direction into a differentiated assortment strategy. Lead end-to-end product creation, merchandising, and marketplace planning. Working closely with licensing partners, planning, brand, and cross-functional teams to deliver consumer-right product assortments that meet business and brand objectives.

### Job Responsibility

Lead seasonal line planning, product briefs, and assortment strategy in partnership with licensing partners. Build line architecture including pricing strategy, product attributes, distribution strategy, and margin considerations. Identify consumer trends and translate insights into product opportunities aligned with Converse brand positioning. Ensure product assortments support financial targets through collaboration with Planning and Analytics.

Monitor in-season performance by channel, identify opportunities, and take action to optimize sell-through and market share. Quickly respond to ad-hoc channel needs while staying true to brand and product strategy.

### Qualifications & Requirements

8+ years of merchandising experience in apparel and/or accessories, with exposure to both product creation and channel merchandising.

### Proven track record in end-to-end merchandising

product line planning, brand alignment, and marketplace execution. Strong fashion and trend sense, ability to translate consumer insights into commercial opportunities. Analytical and business acumen with ability to read in-season performance and take quick action. Strong cross-functional collaboration and communication skills, with ability to influence across teams. Experience working with licensing or partner models is a plus.

### Enterprise/Leadership expectations

Be Open and Curious Think Like a Consumer Visionary and Strategic Be Resilient Embrace Change Engage Teams Key Partnerships: Licensing partner Asia Merchandising Planning

## At a glance
- Posted by the employer: Oct 8, 2026
- First seen by OpenNash: Oct 11, 2026
- Last checked: Oct 18, 2026
- Listed for: 10 days
- Location: Shanghai, China Mainland
- Employment type: Full-time[Apply on Nike’s careers site →](https://nike.wd1.myworkdayjobs.com/nke/job/Shanghai-China-Mainland/Lead--Apparel-Merch--Men-s--Converse-GC_R-95040)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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