[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All Nike jobs](https://jobs.opennash.com/companies/nike/) · [Search jobs](/search/) Nike · Shanghai, China Mainland # Director, Digital Brand Marketing, Basketball GC Shanghai, China Mainland Full-time Director Marketing Listed on Nike’s official careers site. Listed as of October 18, 2026. Check that it is still open and apply there. [Apply on Nike’s careers site →](https://nike.wd1.myworkdayjobs.com/nke/job/Shanghai-China-Mainland/Director--Digital-Brand-Marketing--Basketball-GC_R-80987) [OpenNash Jobs](https://jobs.opennash.com/) / [Nike](https://jobs.opennash.com/companies/nike/) / Director, Digital Brand Marketing, Basketball GC ## Job description ### Who We Are Looking For Nike Digital Marketing exists to connect deeply with consumers and athletes, serving them at the pace of sport and culture in the digital spaces and platforms that matter most in their lives. This team is designed to connect the emotion of the Nike Brand, product, and experiences in new and powerful ways. We are seeking a visionary, highly curious, and operationally expert Digital Brand Marketing Director to lead our Basketball Digital Brand Marketing offense in GC. The ideal candidate will not only co-create a new era of Nike Basketball but also demonstrate the courage to pursue ambitious goals, a commitment to continuous learning, and the ability to build and leverage a global network for cross-cultural collaboration. You must be a consumer-obsessed, hoops-driven marketer with deep strategic and operational expertise in basketball, from grassroots to the NBA. You will act as a brand innovator who elevates team performance, influences decision-makers, and delivers consistently exceptional quality in every execution. ### Key attributes we value A clear visionary mindset with the confidence to set and achieve bold objectives. Intellectual curiosity and a proactive approach to learning in a fast-evolving digital and cultural landscape. Proven success in building and activating global networks to drive cross-border and cross-cultural collaboration. Mastery of basketball — both in strategic planning and day-to-day operations. Demonstrated ability to collaborate across functions and raise the performance bar for the entire team. What You Will Work On Develop and execute the GC digital brand marketing strategy for basketball, ensuring each activation meets the highest standards of quality and resonates with GC consumers during key moments. Lead with strategic storytelling to align cross-functional and leadership stakeholders around big ideas. Manage resource planning and delivery execution to bring ideas to life with precision and excellence. Collaborate with and empower top-tier creative talent to produce world-class consumer experiences. Who You Will Work With You will report directly to the Senior Director, Digital Marketing GC and lead a high-performing team that orchestrates the digital marketing offense for Basketball. This role works hand-in-hand with: Global Digital Marketing team GC Basketball marketing teams Nike Direct Digital Commerce (NDDC) team...to ensure brand storytelling, demand generation, and community connection are all executed at the highest level. What You Bring Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience. 10+ years in brand marketing with deep, demonstrated expertise in the basketball ecosystem (elite to everyday athletes). Genuine passion for basketball, culture, fashion, and growing the sport in underserved communities. Extensive knowledge of Nike Basketball products and athlete portfolio. Strong command of digital platforms (e-commerce, apps, etc.). Experience leading diverse, high-performance teams with a team-first mentality and influence at senior levels. Exceptional verbal and written communication skills, capable of inspiring internal and external audiences. Ability to balance creativity with discipline in a fast-moving, ambiguous environment. Visionary mindset with the courage to pursue bold goals. Curiosity-driven approach to continuous improvement. Global networking capability and experience in cross-cultural collaboration. ## At a glance - Posted by the employer: Not stated - First seen by OpenNash: Jul 10, 2026 - Last checked: Oct 18, 2026 - Listed for: 100 days - Location: Shanghai, China Mainland - Employment type: Full-time[Apply on Nike’s careers site →](https://nike.wd1.myworkdayjobs.com/nke/job/Shanghai-China-Mainland/Director--Digital-Brand-Marketing--Basketball-GC_R-80987) ## More jobs at Nike ### [Director, Marketplace Planning & Mapping, GC](https://jobs.opennash.com/companies/nike/jobs/12a828019bfbd93d008d/) Shanghai, China Mainland ### [Lead, BI, Multi-brand, GC](https://jobs.opennash.com/companies/nike/jobs/7d568b41dec0cc5c9083/) Shanghai, China Mainland ### [Manager, City Marketing, Running, Training & ACG, Shanghai, GSH & GBY GC](https://jobs.opennash.com/companies/nike/jobs/cfe2ac3035f28bb64e8e/) Shanghai, China Mainland ### [Manager, City Marketing, Sportswear, Shanghai, GSH & GBY GC](https://jobs.opennash.com/companies/nike/jobs/dddf3d4d710614f4d758/) Shanghai, China Mainland ### [Senior Director, Marketplace Management, GC](https://jobs.opennash.com/companies/nike/jobs/cfd2a224abfb345e1a1d/) Shanghai, China Mainland ## Similar jobs at other companies ### [Director,Digital Marketing Strategy & Operations](https://jobs.opennash.com/companies/target/jobs/fbac2dcdb65216e3204a/) Target · Bangalore, India ### [Director, Digital Brand Marketing & AI strategy](https://jobs.opennash.com/companies/danaher/jobs/11537815ac000b3e196f/) Danaher ### [Summer 2027 Global Brand Marketing & Communications Intern](https://jobs.opennash.com/companies/fedex/jobs/7c7f3f78e2aeb6d0d11c/) FedEx ### [Praktikant Brand Marketing Project Management (m/w/d) in Düsseldorf](https://jobs.opennash.com/companies/vodafone/jobs/019ee2fe9ed371157f63/) Vodafone · Düsseldorf, Germany ### [辉瑞制药-Digital-Commerce Brand Manager/Marketing Manager-上海](https://jobs.opennash.com/companies/pfizer/jobs/0fd52cd1799eac1a6a1d/) Pfizer · China - Shanghai - Shanghai OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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