[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All Nike jobs](https://jobs.opennash.com/companies/nike/) · [Search jobs](/search/) Nike · New York # Lead, Basketball Brand Marketing NA New York Full-time Manager or lead Marketing Listed on Nike’s official careers site. Posted October 13, 2026. Check that it is still open and apply there. [Apply on Nike’s careers site →](https://nike.wd1.myworkdayjobs.com/nke/job/New-York-New-York/Lead--Basketball-Brand-Marketing-NA_R-95205) [OpenNash Jobs](https://jobs.opennash.com/) / [Nike](https://jobs.opennash.com/companies/nike/) / Lead, Basketball Brand Marketing NA ## Job description The annual base salary for this position ranges from $104,600.00 in our lowest geographic market to $213,700.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience. Information about benefits can be found here. NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and innovators. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game. The North America Brand Management Team (across Women/Men/Kids) is the marketing function responsible for leading and driving plans that serve the brand and business. Our goal is to know & serve inspiration, innovation and enablement to unlock the power of sport for every athlete*! Who we are looking for We are looking for an experienced Brand Lead with a deep passion for basketball and a proven track record in brand marketing, strategy development, relationship management, and executing marketing activations for a focused consumer group. This individual should be a self-starter, coachable, and comfortable working in a fast-paced corporate environment, with the ability to lead cross-functional initiatives from concept through execution. In this role, you will lead Basketball Brand Marketing across North America and help shape the next era of Nike Basketball. As part of the North America Brand Management team, you will leverage a deep and authentic understanding of the basketball landscape, spanning grassroots, collegiate, and professional levels, to develop compelling consumer stories and deliver impactful marketing initiatives. You will drive the basketball field of play across North America and key cities, bringing strategic leadership, innovation, and collaboration to every aspect of the business. Reporting to the NA Brand Director of Basketball, you will be responsible for developing brand plans that drive growth and build deeper, lasting relationships with athletes*. You will lead brand vision, orchestrate full-funnel marketing efforts, partner with athletes, leagues, and retailers, and define and activate seasonal plans. Success in this role requires strong strategic thinking, a passion for serving athletes through innovative solutions, and the ability to manage multiple priorities within a matrixed organization. What you will work on You will partner with global brand management, marketing functional teams, and city leaders to bring the North America perspective to brand strategies, consumer concepts, marketing briefs, and key initiatives that drive both seasonal priorities and long-term growth. Working across global, geo, and city teams, you will help shape the Basketball brand's concept pipeline and deliver innovative consumer experiences that strengthen brand impact, accelerate business performance, and unlock new opportunities for growth. ### As the North America Basketball Brand - Lead, you will: Obsess the basketball consumer, youth culture and their needs - Translate consumer insights into marketing strategies - Build strong marketing plans for Nike Athletes and Products - Drive clarity across marketing functions while leading seasonal plans for basketball. - Execute marketing activations and consumer experiences Need good understanding of the digital ecosystem Need knowledge of consumer and marketplace trends for basketball - Partner with Sports Marketing to elevate athlete storytelling and athlete integration into NA programming and activations - Partner with city teams to activate hoops in the communities that drive maximum impact and influence - Track and manage seasonal campaign progress measurement. Recapping + teardowns. Who you will work with As the North America Basketball Brand Lead, you will partner with the broader Basketball Marketing team to lead the marketing offense that drives brand storytelling, fuels consumer demand, and builds authentic connections with basketball communities across the geography. You will collaborate across functions and teams throughout Nike to develop more effective ways to engage athletes* and connect with basketball culture, while delivering integrated marketing strategies and experiences that strengthen the brand and drive business impact. What you bring Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training - 5+ years of experience in brand marketing or related experience with a deep understanding of the basketball ecosystem and the elite and everyday basketball athlete - Demonstrated genuine passion and deep understanding of basketball, culture, fashion, trends and growing the sport across underserved communities Extensive knowledge of the Nike basketball product and athlete portfolio A team-first mentality and ability to influence decision makers Digital first approach with strong initiative and curiosity to cultivate innovation Exceptional verbal and written communication skills - Ability to balance creativity with organization and discipline in fast moving, ambiguous environment Passion to create new generation of Nike Basketball for the future hooper We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form. ## At a glance - Posted by the employer: Oct 13, 2026 - First seen by OpenNash: Oct 18, 2026 - Last checked: Oct 18, 2026 - Listed for: 5 days - Location: New York - Employment type: Full-time[Apply on Nike’s careers site →](https://nike.wd1.myworkdayjobs.com/nke/job/New-York-New-York/Lead--Basketball-Brand-Marketing-NA_R-95205) ## More jobs at Nike ### [Director, Energy Marketing NA](https://jobs.opennash.com/companies/nike/jobs/19296642685841ada891/) New York ### [Senior Principal, North America Media Relations, NYC](https://jobs.opennash.com/companies/nike/jobs/1de325e79f9400f655d5/) New York ### [Brand Management Specialist, Sportswear LATAM](https://jobs.opennash.com/companies/nike/jobs/9a9386eb47b83d7bfb9b/) Ciudad de México, Mexico ### [Brand Marketing Specialist, Agile](https://jobs.opennash.com/companies/nike/jobs/59028698cb59d4dde5db/) Solna, Sweden ### [Director, Digital Brand Marketing, Basketball GC](https://jobs.opennash.com/companies/nike/jobs/77284cebbaf6982d1c97/) Shanghai, China Mainland ## Similar jobs at other companies ### [Senior Director, Brand Marketing](https://jobs.opennash.com/companies/siriusxm-holdings/jobs/73cecca2454831fb0df3/) SiriusXM Holdings · New York ### [Senior Manager, Brand Marketing](https://jobs.opennash.com/companies/siriusxm-holdings/jobs/215fb5cc24c3ba039a78/) SiriusXM Holdings · New York ### [Brand Marketing Manager, Golf](https://jobs.opennash.com/companies/ralph-lauren/jobs/f866bebcfe2e17939bff/) Ralph Lauren · United States ### [Brand Marketing Lead, Wholesale Premium](https://jobs.opennash.com/companies/ralph-lauren/jobs/128ce6a23847a73888b4/) Ralph Lauren · United States ### [Brand Marketing Leader](https://jobs.opennash.com/companies/trane-technologies/jobs/3e72b6d74e3c19d08a4c/) Trane Technologies · Davidson, North Carolina, United States of America OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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