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Midea Group · 广东省-佛山

# 产品企划高级工程师

广东省-佛山 

Listed on Midea Group’s official careers site. Posted October 14, 2026. Check that it is still open and apply there.
[Apply on Midea Group’s careers site →](https://recruit.midea.com/recruitOut/ihr/jobApplication?positionId=8b8b358aa0ce175901a11e8ac46b0e8d&recruitType=social)

[OpenNash Jobs](https://jobs.opennash.com/) / [Midea Group](https://jobs.opennash.com/companies/midea-group/) / 产品企划高级工程师

## Job description
- 开展灶具行业市场研究、用户需求挖掘及主流竞品对标分析，梳理用户使用痛点，明确产品的创新机会点；
- 主导完成灶具产品战略制定、产品规划、市场定位与新产品定义，输出完整产品规划，明确产品路标、产品平台规划、下一代产品平台定义、产品规格、卖点体系、定价及上市推广策略；
- 联动研发、生产、市场等多部门，跟进重点新产品从概念定义、立项、方案评审、研发开发到量产上市全流程，管控产品需求变更与项目进度，保障产品按时高质量上市；
- 负责产品全生命周期管理，定期复盘产品的市场销量、用户口碑及竞品动态，输出复盘报告，推动产品迭代优化，持续提升产品的市场竞争力。 1、本科及以上学历，机械、机电、市场营销、工业设计等相关专业； 2、3-5年厨电/家电行业产品战略、产品规划、产品管理相关工作经验，熟悉吸灶具产品结构、性能参数、生产工艺及行业安规认证标准； 3、具备较好的市场洞察和用户调研能力，能够独立完成竞品分析、产品定义及企划文案撰写，有灶具品类产品规划/新产品平台定义/新产品概念创新经验者优先； 4、具备基础商业思维，了解产品成本逻辑，能够平衡产品功能、成本与市场收益； 5、逻辑清晰、沟通协同能力良好，结果导向，具备较强抗压能力，适配家电研发快节奏项目流程。

## At a glance
- Posted by the employer: Oct 14, 2026
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: 5 days
- Location: 广东省-佛山[Apply on Midea Group’s careers site →](https://recruit.midea.com/recruitOut/ihr/jobApplication?positionId=8b8b358aa0ce175901a11e8ac46b0e8d&recruitType=social)

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OpenNash lists jobs from employers’ own careers sites and does not handle applications.
Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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