[Skip to main content](#main-content)

[OpenNash Jobs](https://jobs.opennash.com/)
[Hiring report](/reports/hiring/) · [All Midea Group jobs](https://jobs.opennash.com/companies/midea-group/) · [Search jobs](/search/)

Midea Group · 广东省-佛山

# 先行企划中级工程师

广东省-佛山 

Listed on Midea Group’s official careers site. Posted October 12, 2026. Check that it is still open and apply there.
[Apply on Midea Group’s careers site →](https://recruit.midea.com/recruitOut/ihr/jobApplication?positionId=8b8b3256a06c3b3001a07e3fec441eda&recruitType=social)

[OpenNash Jobs](https://jobs.opennash.com/) / [Midea Group](https://jobs.opennash.com/companies/midea-group/) / 先行企划中级工程师

## Job description
- 负责电热水器COLMO、东芝品牌国内市场和竞品分析与对标，定期输出行业研究报告，为产品决策提供依据；
- 开展用户需求研究，设计并执行调研方案，形成洞察报告支持产品的创新；
- 规划高端品牌技术路线与产品线，明确产品定位、目标人群、核心差异点；
- 制定产品详细规格、功能清单、配置方案；设定产品成本目标、指导价区间；提炼产品核心技术卖点、差异化优势；
- 管理产品的生命周期，协调内外部资源保证项目按时高质量完成。
- 本科及以上学历，机械、机电、市场营销、工业设计等相关专业优先，3年以上家电行业产品企划、产品管理、市场策划相关工作经验
- 具备基础市场洞察和用户调研能力，能够独立完成竞品分析、产品定义及企划文案撰写，有电热品类企划经验者优先；
- 具备基础商业思维，了解产品成本逻辑，能够平衡产品功能、成本与市场收益；
- 逻辑清晰、沟通协同能力良好，结果导向，具备较强抗压能力，适配家电研发快节奏项目流程。

## At a glance
- Posted by the employer: Oct 12, 2026
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: 7 days
- Location: 广东省-佛山[Apply on Midea Group’s careers site →](https://recruit.midea.com/recruitOut/ihr/jobApplication?positionId=8b8b3256a06c3b3001a07e3fec441eda&recruitType=social)

## More jobs at Midea Group

### [AGV实施工程师](https://jobs.opennash.com/companies/midea-group/jobs/58575c9dd597bda5115d/)

广东省-佛山

### [AGV海外售后技术支持](https://jobs.opennash.com/companies/midea-group/jobs/a5da4438d10c6dbddd3f/)

广东省-佛山

### [AIGC部长](https://jobs.opennash.com/companies/midea-group/jobs/20ce2ba9dd46f95e4ce5/)

广东省-佛山

### [B2C与跨境行业负责人](https://jobs.opennash.com/companies/midea-group/jobs/bf349364b6ba95061d46/)

广东省-佛山

### [CMF设计中级工程师](https://jobs.opennash.com/companies/midea-group/jobs/e1b39c75e24dd559b885/)

广东省-佛山

OpenNash lists jobs from employers’ own careers sites and does not handle applications.
Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

OpenNash Jobs · Official listings with dates and links to the employer. [Weekly hiring report](/reports/hiring/) · [Methodology](/methodology/)