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Midea Group · 广东省-佛山

# 先行企划高级工程师

广东省-佛山 

Listed on Midea Group’s official careers site. Posted September 21, 2026. Check that it is still open and apply there.
[Apply on Midea Group’s careers site →](https://recruit.midea.com/recruitOut/ihr/jobApplication?positionId=8b8b32baa0b4370f01a0c2f6dd4821fb&recruitType=social)

[OpenNash Jobs](https://jobs.opennash.com/) / [Midea Group](https://jobs.opennash.com/companies/midea-group/) / 先行企划高级工程师

## Job description
- 深入分析行业动态、趋势和产品特点，提炼差异化竞争优势，持续关注外销市场变化，及时调整产品策略；
- 制定中长期产品和技术规划，融合多因素独立定义未来方向；
- 制定详细的平台产品企划方案，明确产品定位、目标用户、核心卖点等，协同市场团队，制定市场推广方案，包括产品定价、渠道策略、营销活动等；
- 与产品经理、研发、设计、运营等部门紧密合作，协调各方资源，确保平台产品从规划到上市的各个环节顺利衔接，推动产品项目按时高质量完成；
- 深入研究用户需求和使用场景，挖掘潜在痛点和需求，为创新产品提供方向，通过用户调研、数据分析等方式，精准把握用户期望，打造超出用户预期的产品。 1、市场营销、产品管理、工业设计等相关专业优先； 2、5年以上产品企划或相关工作经验，有外销产品企划的经验，水家电及消费品相关的优先； 3、熟练掌握市场调研、数据分析、产品规划等专业技能，熟悉市场爆品方法论，如超预期的产品设计、工艺创新等。

## At a glance
- Posted by the employer: Sep 21, 2026
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: 28 days
- Location: 广东省-佛山[Apply on Midea Group’s careers site →](https://recruit.midea.com/recruitOut/ihr/jobApplication?positionId=8b8b32baa0b4370f01a0c2f6dd4821fb&recruitType=social)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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