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Meituan · 迪拜

# Marketing Campaign Expert

迪拜 Marketing 

Listed on Meituan ’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Meituan ’s careers site →](https://zhaopin.meituan.com/web/position/detail?highlightType=social&jobUnionId=4825133953)

[OpenNash Jobs](https://jobs.opennash.com/) / [Meituan ](https://jobs.opennash.com/companies/meituan/) / Marketing Campaign Expert

## Job description

### Campaign Ownership
- Own platform-level marketing campaigns end to end — design campaign mechanics, plan campaign calendars and rhythm, develop supply-demand strategies and promotional mechanics, and drive execution, review, and iteration. Accountable for campaign order penetration and AOV.

### C-Side Mechanics & Subsidy Strategy
- Own the planning and allocation of C-side subsidy budgets for marketing campaigns. Design promotional mechanics and platform voucher strategies based on user segmentation and lifecycle, define subsidy mechanisms for each campaign, and balance the platform-merchant funding structure.

Accountable for user mix and subsidy ROI during campaign periods.

### Merchant Recruitment & Supply Alignment
- From a user perspective, work with the supply/BD teams to define merchant strategies during campaigns, select campaign merchant pools, control supply quality, and ensure price competitiveness across the campaign.

### Data-Driven Decision Making
- Build the campaign data monitoring framework, perform root-cause analysis based on fluctuations in key metrics, and codify campaign methodologies for reuse.

### Promotional Mechanics & Tooling
- Partner with product and engineering teams to build marketing mechanics and tools tailored to the target market, improving campaign conversion efficiency. 1.5+ years of marketing/campaign operations experience in e-commerce, food delivery, or local lifestyle platforms; e-commerce and food delivery campaign backgrounds preferred. 2.

### Strong data capabilities

proficient with BI/SQL tools; able to independently perform metric decomposition, root-cause analysis, and campaign review reports. 3.

### Deep understanding of both supply and users

solid grasp of merchant operations logic (pricing, subsidies, category mix); merchant recruitment or merchant operations experience is a plus; hands-on experience with user segmentation, lifecycle operations, and voucher mechanics design. 4.

### Goal-oriented

able to break down ambiguous business problems into quantifiable metrics and actionable plans; comfortable with fast pace and high pressure. 5.

### Fluent English (working language)

able to independently run cross-cultural meetings and write proposals in English; strong cross-cultural communication skills.
- Familiarity with Middle East consumer culture, religious rhythms, and the competitive landscape is a plus. You’ll be working with outstanding talent, tackling the most challenging business in a relaxed and collaborative atmosphere.

It has a startup vibe,you’ll have the opportunity to put your own ideas into practice and genuinely influence the direction of the business.

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: Under a day
- Location: 迪拜[Apply on Meituan ’s careers site →](https://zhaopin.meituan.com/web/position/detail?highlightType=social&jobUnionId=4825133953)

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