[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All Mashreq Bank jobs](https://jobs.opennash.com/companies/mashreq-bank/) · [Search jobs](/search/) Mashreq Bank · United Arab Emirates # Vice President, Brand & CSR (UAE National Only) United Arab Emirates On-site Executive Marketing Listed on Mashreq Bank’s official careers site. Posted August 19, 2026. Check that it is still open and apply there. [Apply on Mashreq Bank’s careers site →](https://hcld.fa.em2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/2587) [OpenNash Jobs](https://jobs.opennash.com/) / [Mashreq Bank](https://jobs.opennash.com/companies/mashreq-bank/) / Vice President, Brand & CSR (UAE National Only) ## Job description ### Responsibilities - Lead and drive the development of the Mashreq brand image in the UAE Embody a customer-centric approach, understanding and prioritizing the needs of the customer in all marketing and communications activity - Work closely with the Brand team to ensure a one-brand approach that works for international audiences (Manager – Marketing & Brand Strategy will ‘own’ the whole brand strategy including the international element) - Lead the development of the D&I programme for the bank in conjunction with Corporate Affairs – promoting the voices and visibility of women and PWD from both staff and customers, in our external communications. - Work closely with the B&C team to ensure there is a singular tone of voice developed and maintained across Arabic communication, in all channels Proactively build relationships with the business marketing teams to find opportunities to extend brand campaigns in to product awareness, and ensure brand acts in support of the bank’s revenue targets - Take a digital-first approach to all marketing communications and PR, in how we structure programmes, as well as how we communicate - Work with the insight team where required on brand insight programmes ### Experience - 10 years of substantive related banking experience or exception experience in another marketing field, incorporating analysis and leadership responsibilities. Sound knowledge of budgeting, forecasting and analyzing expense for various activities Proven success in dealing with various external agencies and building relationships. Good oral and written communication skills in English. Ability to view “big picture” and align tactical objectives with strategic ones. Ability to quickly identify and position the business for change, both internally and externally. Ability to ensure all activities are conducted in line with the missions/vision, business objectives, and regulatory controls expected by the organization. Strong interpersonal skills. Excellent Communication Skills ## Responsibilities - Lead and drive the development of the Mashreq brand image in the UAE Embody a customer-centric approach, understanding and prioritizing the needs of the customer in all marketing and communications activity - Work closely with the Brand team to ensure a one-brand approach that works for international audiences (Manager – Marketing & Brand Strategy will ‘own’ the whole brand strategy including the international element) - Lead the development of the D&I programme for the bank in conjunction with Corporate Affairs – promoting the voices and visibility of women and PWD from both staff and customers, in our external communications. - Work closely with the B&C team to ensure there is a singular tone of voice developed and maintained across Arabic communication, in all channels Proactively build relationships with the business marketing teams to find opportunities to extend brand campaigns in to product awareness, and ensure brand acts in support of the bank’s revenue targets - Take a digital-first approach to all marketing communications and PR, in how we structure programmes, as well as how we communicate Adopt an agile approach – training can be provided - Work with the insight team where required on brand insight programmes - Maintain a cost-conscious approach ## Qualifications - Familiarity with banking operations, sales and support environments, and strong customer focus. - Passion for customer-centric organisations - Understanding of brand principles and strategy - Entrepreneurial, strong profit orientation and strong leader skill skills - Passion for CSR / D&I issues - 10-15 years of substantive related banking experience or exception experience in another marketing field, incorporating analysis and leadership responsibilities. - Sound knowledge of budgeting, forecasting and analyzing expense for various activities - Proven success in dealing with various external agencies and building relationships. - Good oral and written communication skills in English. - Ability to view “big picture” and align tactical objectives with strategic ones. - Ability to quickly identify and position the business for change, both internally and externally. - Ability to ensure all activities are conducted in line with the missions/vision, business objectives, and regulatory controls expected by the organization. - Strong interpersonal skills. - Excellent Communication Skills ## At a glance - Posted by the employer: Aug 19, 2026 - First seen by OpenNash: Oct 13, 2026 - Last checked: Oct 20, 2026 - Listed for: 62 days - Location: United Arab Emirates - Work arrangement: On-site[Apply on Mashreq Bank’s careers site →](https://hcld.fa.em2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/2587) ## More jobs at Mashreq Bank ### [Senior Marketing Manager - Marketing and Communications Group (UAE National Only)](https://jobs.opennash.com/companies/mashreq-bank/jobs/a20809c790abac54efc0/) United Arab Emirates ### [(UAE Nationals Only) - Supervisor, Branch Automation- RBG OFF SITE ATM](https://jobs.opennash.com/companies/mashreq-bank/jobs/c8a8096012a7d50b4d8e/) United Arab Emirates ### [(UAE Nationals Only) -Portfolio & Performance Manager (RBG) -MG Client Coverage - DIC-Retail Banking Group](https://jobs.opennash.com/companies/mashreq-bank/jobs/222ade9acf6d1abf9ea0/) United Arab Emirates ### [(UAE Nationals Only) CX User Testing and Design Manager-Client Experience and Conduct - Retail and Treasury-Client Experience & Conduct Group](https://jobs.opennash.com/companies/mashreq-bank/jobs/5a73ab04b9539ff522dd/) United Arab Emirates ### [(UAE Nationals Only) Client Services Manager -MG Client Coverage](https://jobs.opennash.com/companies/mashreq-bank/jobs/6b4c98198ad7618b3234/) United Arab Emirates ## Similar jobs at other companies ### [Brand Strategist, Vice President](https://jobs.opennash.com/companies/kkr/jobs/111f6acba792d4392125/) KKR · Boston ### [Assistant Vice President](https://jobs.opennash.com/companies/grasim-industries/jobs/78094bded4a6fd56a323/) Grasim Industries · Maharashtra ### [Assistant Vice President, Specialist, Brand & Business Marketing-Business, Corporate Banking, Marketing](https://jobs.opennash.com/companies/dbs/jobs/4a211a05aa40131c5c1c/) DBS · Taipei ### [vice president communications](https://jobs.opennash.com/companies/richemont/jobs/ec4db0ee6881cc7a1b20/) Richemont ### [Security Operations Vice President, Vulnerability Management](https://jobs.opennash.com/companies/jpmorganchase/jobs/cd29f5e9f054b3674cfd/) JPMorganChase · Singapore OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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