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LVMH Louis Vuitton Moet Hennessy · 上海, Chinese Mainland

# (Associate) Media Director

上海, Chinese Mainland Director To be negotiated Executive & Management 

Listed on LVMH Louis Vuitton Moet Hennessy’s official careers site. Posted September 10, 2026. Check that it is still open and apply there.
[Apply on LVMH Louis Vuitton Moet Hennessy’s careers site →](https://www.lvmh.com/en/join-us/our-job-offers/TP03781)

[OpenNash Jobs](https://jobs.opennash.com/) / [LVMH Louis Vuitton Moet Hennessy](https://jobs.opennash.com/companies/lvmh-louis-vuitton-moet-hennessy/) / (Associate) Media Director

## Job description

### Position
- Integrated Full-Funnel Media Strategy & Allocation

### Annual & Campaign Strategy
- Design and execute holistic annual media plans for Skincare, Makeup, and Fragrance. And cascade the strategy and adapt for campaign level to meet different marketing and business needs.

### Dynamic Budget Management
- Manage Brand media investment; dynamically allocate budgets to excel the media KPIs, not limited to Reach, SOV, Traffic, Engagement, etc.

### Platform Joint Business Planning (JBP)
- Lead strategic JBP partnerships with key media giants (Tmall/Alibaba, ByteDance/Ocean Engine, Tencent, RED) to secure premium ad placements, strategic resources, and market-first innovation privileges.
- Brand Media & Traffic Driving

### Upper-Funnel
- Oversee top-of-funnel media activations including Digital OOH, High-End Magazine Digital, Premium Video (OTV/CTV), and impact ad formats to maintain prestige luxury positioning and increase Brand Awareness in target audiences.

### Consideration Media
- Architect mid funnel media tactics to drive consumer interests and engagement in Digital media and Social Platforms, and eventually drive Search/Brand Engagement and Traffic to offline counters, specialty retail, brand pop-up events and e-commerce stores.

### Brand Search & SOV Dominance
- Maintain dominant Brand Share of Voice (SOV) and sustain search engine visibility (Xiaohongshu Search, WeChat Zone, Baidu, Douyin Search) during core Novelty launches and gift-giving seasons, with efficient ROI.
- Cross-Functional Alignment & Agency Governance

### Synergy with Influencer/Social Teams
- Partner with Influencer Marketing head to amplify high-performing influencer content and celebrity assets through paid media boosts (KOL Feed Ads, Information Flow).

### Retail & E-Com Alignment
- Work closely with Trade Marketing to synchronize regional media support to maximize 360 event and support regional business. And align with Performance Media Head to drive digital synergy and fulfill E-commerce traffic needs.

### Agency Management & Audit

Lead media agency pitch processes, manage day-to-day agency performance, enforce transparency, and conduct rigorous media auditing (viewability, brand safety, ad fraud detection).

## At a glance
- Posted by the employer: Sep 10, 2026
- First seen by OpenNash: Oct 11, 2026
- Last checked: Oct 11, 2026
- Listed for: 31 days
- Location: 上海, Chinese Mainland
- Pay: To be negotiated[Apply on LVMH Louis Vuitton Moet Hennessy’s careers site →](https://www.lvmh.com/en/join-us/our-job-offers/TP03781)

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