[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All L'Oréal jobs](https://jobs.opennash.com/companies/loreal/) · [Search jobs](/search/) L'Oréal · Prague, Praha, Czech Republic # Head of Consumer Data Activation (CRM, Retail Media) Prague, Praha, Czech Republic Full-time Executive {'@type': 'MonetaryAmount', 'currency': '', 'value': {'@type': 'QuantitativeValue', 'unitText': ''}} Data & Analytics Listed on L'Oréal’s official careers site. Posted October 17, 2026. Check that it is still open and apply there. [Apply on L'Oréal’s careers site →](https://careers.loreal.com/en/job/prague/head-of-consumer-data-activation-crm-retail-media/3456/36074487744) [OpenNash Jobs](https://jobs.opennash.com/) / [L'Oréal](https://jobs.opennash.com/companies/loreal/) / Head of Consumer Data Activation (CRM, Retail Media) ## Job description Hello, we’re L’Oréal, We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for. A Day in the Life Reporting to the Chief Digital Media Officer in Prague, y ou will champion a data-driven consumer activation approach to drive audience strategy and execution for DDX and Retail Media. Your key mission responsibilities will include: First Party (1P) ### Acquisition & CRM Scale sustainable 1P acquisition ( Qualifio, Lead Gen) to hit addressable targets, accelerate rich data profiling (skin/hair types), and design personalized O+O engagement journeys. ### Second Party (2P) Data Partnerships Expand the 2P roadmap, segmentations, and custom audiences with major eRetailers utilizing Data Clean Rooms ( LiveRam p Safe Haven). ### Retail Media Excellence Drive the retail media strategy via AdTech platforms ( Criteo, CitrusAd) for onsite / offsite programmatic campaigns, manage agency partnerships, and support Joint Business Partnerships ( JBPs). ### Governance & Budget Oversee the annual DDX budget, manage external partners, and serve as the Data Privacy Champion. P rofessional working proficiency in English (fluency in Czech, Slovak, or Hungarian is an advantage). We Are Looking For Min 5-8 years Hands-on retail Media & AdTech experience: Deep understanding of eRetailer AdTech platforms (e.g., Criteo, CitrusAd), programmatic campaigns (onsite and offsite) and CDP (customer data platform) ### Strategic & Analytical Leader Proven ability to implement long-term audience activation strategies, analyze CRM/ media performance, and optimize attribution models. ### Lifecycle Champion Highly skilled at translating behavioral data into targeted CRM triggers that drive Customer Lifetime Value (CLV). ### Collaborative Influencer Exceptional communicator who effortlessly guides cross-functional teams and senior stakeholders. What’s In It For You A place for you to leave your comfort zone and grow beyond your potential ( here, you’ll be encouraged to try new things and take risks!) Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated! A place where you can contribute to something bigger! Many of our brands have societal / environmental causes to make concrete difference ### Who We Are L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘ Create beauty that moves the world ’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Today, L’Oréal includes over 9k experts in beauty tech, digital, data and e- comm and is constantly growing. Championing Beauty Tech, we invent the beauty of the future while becoming the company of the future. We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/ or invisible disabilities, socio-economic and/ or multicultural origins, health conditions, age, religion, or any other characteristics protected by law. ## Qualifications Masters ## At a glance - Posted by the employer: Oct 17, 2026 - First seen by OpenNash: Oct 19, 2026 - Last checked: Oct 19, 2026 - Listed for: 2 days - Location: Prague, Praha, Czech Republic - Employment type: Full-time - Pay: {'@type': 'MonetaryAmount', 'currency': '', 'value': {'@type': 'QuantitativeValue', 'unitText': ''}}[Apply on L'Oréal’s careers site →](https://careers.loreal.com/en/job/prague/head-of-consumer-data-activation-crm-retail-media/3456/36074487744) ## More jobs at L'Oréal ### [Master Data Internship - Start October 2026](https://jobs.opennash.com/companies/loreal/jobs/f1c11a807d89f96f3230/) Prague, Praha, Czech Republic ### [(Senior) Product Manager for Prada, Yves Saint Laurent and Miu Miu](https://jobs.opennash.com/companies/loreal/jobs/90d8aee6ac3f15d72338/) Prague, Praha, Czech Republic ### [Advocacy Manager](https://jobs.opennash.com/companies/loreal/jobs/f14dd7e3ae5d4178baef/) Prague, Praha, Czech Republic ### [E-Commerce Key Account Manager - Professional Products Division](https://jobs.opennash.com/companies/loreal/jobs/f0fd0ea632668aabb6c3/) Prague, Praha, Czech Republic ### [E-com Activation Manager](https://jobs.opennash.com/companies/loreal/jobs/5efb6ff57d7ca94ba442/) Prague, Praha, Czech Republic ## Similar jobs at other companies ### [Consumer Data Platform & Marketing Activation Lead](https://jobs.opennash.com/companies/logitech-international/jobs/9eeb49bfccf5c0c40201/) Logitech International · London, United Kingdom ### [EAIG:Head - Data Science](https://jobs.opennash.com/companies/axis-bank/jobs/e2e33c70c40e79554dce/) Axis Bank · Bangalore ### [Digital & Platform Services - Head of Applied AI & Data Transformation for Core Data - Executive Director](https://jobs.opennash.com/companies/jpmorganchase/jobs/1708b043609ce4dffd63/) JPMorganChase · LONDON, United Kingdom ### [Specialist, Brand Activation & Consumer Experience (Made For You)](https://jobs.opennash.com/companies/adidas/jobs/d2a263f34a64c986fb70/) Adidas · Hanoi, VN ### [Head of Data & AI, Electrical Products](https://jobs.opennash.com/companies/siemens/jobs/d1b17943258663539d9f/) Siemens [Data & Analytics jobs](/functions/data-analytics/) OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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