[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All L'Oréal jobs](https://jobs.opennash.com/companies/loreal/) · [Search jobs](/search/) L'Oréal # Head of Media PL&B Warsaw, Masovian Voivodeship, Poland Full-time Executive {'@type': 'MonetaryAmount', 'currency': '', 'value': {'@type': 'QuantitativeValue', 'unitText': ''}} Listed on L'Oréal’s official careers site. Posted October 15, 2026. Check that it is still open and apply there. [Apply on L'Oréal’s careers site →](https://careers.loreal.com/en/job/warsaw/head-of-media-pl-and-b/3456/45968127424) [OpenNash Jobs](https://jobs.opennash.com/) / [L'Oréal](https://jobs.opennash.com/companies/loreal/) / Head of Media PL&B ## Job description HEAD OF MEDIA – POLAND & BALTICS HUB Mission Lead the media strategy and capabilities for the LDB division across Poland and the Baltics, ensuring that media investment supports brand growth, e-commerce acceleration and measurable business impact. - Translate divisional and brand priorities into an integrated strategy across awareness, performance, e-commerce, retail media, SEO and GEO. - Strategically direct investment towards the brands, channels and opportunities with the greatest potential to accelerate business growth. - Use data and media expertise to challenge existing plans, influence business priorities and make investment choices that deliver measurable impact. - Build a high-performing media team and strengthen collaboration with brands, commercial teams, CDMO and Zone stakeholders. As Head of Media, you will be responsible for: - Setting the divisional media strategy across awareness, consideration and performance, including e-commerce and retail media, ensuring alignment with business objectives, brand priorities and the broader LDB strategy. - Leading and developing the media team, including the Awareness Media Manager and Performance Media Manager; setting clear priorities, objectives and ways of working. - Shaping the annual media investment strategy, allocating resources across brands, channels and funnel stages to maximize business impact and support long-term growth. - Driving e-commerce growth through media, working closely with commercial and e-commerce teams to align media plans with retailer priorities, online sales opportunities and business objectives. - Developing the retail media agenda for the division, strengthening collaboration with retailers and ensuring investment is guided by clear objectives, robust measurement and actionable insights. - Setting strategic direction for SEO, SEA and GEO, ensuring these capabilities support brand visibility, consumer discovery and e-commerce growth, with clear ownership across the team. - Influencing business decisions through investment choices, challenging existing plans and directing investment towards opportunities with the greatest potential to accelerate growth. - Building evidence-based investment recommendations, using performance data, consumer insights, retailer data and market opportunities to recommend where to increase, reallocate or reduce spend. - Overseeing annual media planning and investment, ensuring budgets are used effectively and adjusted as business needs and campaign results evolve. - Ensuring full-funnel integration across paid media, advocacy, e-commerce and retail media, identifying opportunities for synergies and addressing potential overlaps or gaps. - Owning media governance and performance standards, including KPI frameworks, measurement principles, reporting cadence, campaign evaluation and learning agendas. - Driving data-informed decision-making, using campaign performance, consumer insights and retailer data to identify opportunities, improve effectiveness and support business recommendations. - Leading media agency and partner relationships, ensuring strong strategic contribution, high-quality delivery and clear accountability for performance. - Partnering with brands, commercial teams, e-commerce teams, CDMO and other divisional stakeholders to align media plans with business priorities and enable effective execution. - Representing the division with Zone and CDMO stakeholders, contributing to strategic discussions, sharing local insights and learnings, and adapting relevant global or Zone initiatives to local needs. - Driving innovation and capability development across the division, including test-and-learn initiatives and the effective adoption of new platforms, data and measurement approaches. - Anticipating risks and resolving cross-functional challenges, escalating issues where needed and ensuring timely, aligned decisions. Candidate Profile To succeed in this role, you will need: ### Media Leadership - Significant experience in digital media, media strategy or performance marketing, with a track record of leading complex, cross-functional initiatives. ### Strategic Thinking - Ability to connect brand and business objectives to an integrated media strategy and make investment choices that support growth. ### E-commerce & Retail Media Expertise - Strong understanding of e-commerce growth drivers, retailer ecosystems and retail media, including the role of data and measurement. ### Search & Discovery Understanding - Knowledge of SEO, SEA and GEO and their role in improving brand visibility, consumer discovery and e-commerce performance. ### Investment Acumen - Ability to assess media opportunities, build evidence-based investment cases and influence stakeholders to allocate resources effectively. ### People Leadership - Experience coaching, developing and aligning team members around shared priorities and high standards of delivery. ### Measurement & Business Acumen - Strong understanding of media effectiveness, measurement frameworks and ROI, with the ability to translate performance data into business recommendations. ### Stakeholder Management - Confidence building partnerships with senior stakeholders across brands, commercial and e-commerce teams, agencies, CDMO and Zone teams. ### Planning & Prioritization - Ability to manage competing priorities, make clear trade-offs and guide teams through changing business needs. ### Communication & Influence - Strong storytelling and presentation skills, with the ability to influence decisions using clear, data-backed recommendations. ### Adaptability & Learning Agility - Curiosity about emerging platforms, data capabilities and new approaches to media effectiveness. ## Qualifications Diploma ## At a glance - Posted by the employer: Oct 15, 2026 - First seen by OpenNash: Oct 19, 2026 - Last checked: Oct 19, 2026 - Listed for: 4 days - Location: Warsaw, Masovian Voivodeship, Poland - Employment type: Full-time - Pay: {'@type': 'MonetaryAmount', 'currency': '', 'value': {'@type': 'QuantitativeValue', 'unitText': ''}}[Apply on L'Oréal’s careers site →](https://careers.loreal.com/en/job/warsaw/head-of-media-pl-and-b/3456/45968127424) ## More jobs at L'Oréal ### [POWER ON! 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