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L'Oréal · Ho Chi Minh City, Vietnam

# Senior Livestream & Affiliate Manager

Ho Chi Minh City, Vietnam Full-time Manager or lead {'@type': 'MonetaryAmount', 'currency': '', 'value': {'@type': 'QuantitativeValue', 'unitText': ''}} 

Listed on L'Oréal’s official careers site. Posted October 5, 2026. Check that it is still open and apply there.
[Apply on L'Oréal’s careers site →](https://careers.loreal.com/en/job/ho-chi-minh-city/senior-livestream-and-affiliate-manager/3456/45572357760)

[OpenNash Jobs](https://jobs.opennash.com/) / [L'Oréal](https://jobs.opennash.com/companies/loreal/) / Senior Livestream & Affiliate Manager

## Job description

### Affiliate & KOL Strategy
- Build planning strategy for affiliate (TikTokshop & Shopee & new channels) basing on affiliate sale target, activation, campaign promotion, Kols livestream/video management Build Affiliate content strategy & creators community that align with L’Oreal Luxe framework
- Collaborate with cross functions such as commercial, media, social, marketing, business planning to integrate affiliate plan to total business plan Manage Budget for Affiliate & ensure ROI & Cost in revenue
- Ensure smooth execution between business team, agency & affiliate (JBP partners & MCNs)
- Ensure accuracy & compliance in briefing, reconcile affiliate performance and report weekly/monthly… Build affiliate campaigns, investment strategies and day-to-day activates including affiliate recruitment, relationship building, campaign building, commission and performance levels management relate to budgets and expected KPI's
- Analyze and review monthly and annual KOLS effectiveness; analyze competitors’ activities monthly Elevate consumer journey on livestream: Being the champion to lead livestream end-to-end elevation project
- Develop livestream framework to upgrade consumer experience and monitor execution Livestream Sales & Traffic Growth Liaising with Commercial to understand monthly livestream build up & will be accountable for daily Livestream target planning Track, Monitor & recommend the source of traffic for brand livestream Livestream Metrics improvement Elevate livestream experience to improve key metrics
- Enter room rate, Click to view, click to order
- Supervise l ivestream Operations Excellence Before Livestream: Livestream room set up, rehearsal & streamers appearance (makeup, outfit & hair)

### During Livestream

respond viewers comments, monitor real time performance & recommend actions, control pace of livestreams After Livestream:
- Analyze post data to recommend and optimize stream

### People Management
- Establish the right sales structure and capabilities to maximize Brands’ sales potential and ultimately achieving the Brands’ vision and goals Directly manage 2 assistants – Livestream Assistant & Affiliate Assistant – setting clear targets, coaching and holding them accountable for their respective teams Through the Livestream Assistant, ensure the ~20-person Livestreamer team is well led, coached and performance-managed – requires senior, solid people-management skills to keep a large frontline team engaged, disciplined and consistently performing
- Oversee the Customer Service team, ensuring that customer inquiries, issues, and requests are handled promptly and professionally Through the Affiliate Assistant, build and manage the affiliate/KOL community as an extension of the team Talent Recruitment & Development
- Participate in the recruitment and selection process for new Brand Streamers, Customer Service agents and affiliate partners/KOLs
- Facilitate the onboarding process for new team members, ensuring a smooth transition into their roles
- Identify training needs and opportunities for skill development within the Livestream, Customer Service and Affiliate teams
- Implement training programs and initiatives to enhance the capabilities of Livestreamers, Customer Service agents and affiliate partners

## Qualifications

Bachelor

## At a glance
- Posted by the employer: Oct 5, 2026
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: 14 days
- Location: Ho Chi Minh City, Vietnam
- Employment type: Full-time
- Pay: {'@type': 'MonetaryAmount', 'currency': '', 'value': {'@type': 'QuantitativeValue', 'unitText': ''}}[Apply on L'Oréal’s careers site →](https://careers.loreal.com/en/job/ho-chi-minh-city/senior-livestream-and-affiliate-manager/3456/45572357760)

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