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L'Oréal · Shanghai, China

# Consumer Engagement Manager, Loreal LUXE

Shanghai, China Full-time Manager or lead {'@type': 'MonetaryAmount', 'currency': '', 'value': {'@type': 'QuantitativeValue', 'unitText': ''}} Design 

Listed on L'Oréal’s official careers site. Posted October 17, 2026. Check that it is still open and apply there.
[Apply on L'Oréal’s careers site →](https://careers.loreal.com/en/job/shanghai/consumer-engagement-manager-loreal-luxe/3456/36843999488)

[OpenNash Jobs](https://jobs.opennash.com/) / [L'Oréal](https://jobs.opennash.com/companies/loreal/) / Consumer Engagement Manager, Loreal LUXE

## Job description

### Key Responsibilities

Luxe Strategy Localization & Omnichannel Experience: ⚫ Tailor global engagement strategies to local markets, ensuring brand consistency and driving collaborative, premium omnichannel consumer experiences for our brands. ⚫ Adapt global consumer journey strategies to local market nuances across all touchpoints (Media, A&I, CRM, Loyalty, Services, Beauty Advisors, etc.), emphasizing the unique needs of the luxury consumer.

### Brand Prestige & Engagement Execution

⚫ Ensure brand engagement consistency and excellence across all offline and online consumer experiences, maintaining the high standards of our portfolio.

### Content & Platforms Management

⚫ Oversee operations and content planning for key social media platforms and brand communities, strategically framing and curating content to resonate with and engage the audience.

### Consumer Insights & Performance

⚫ Gather and analyze consumer data to derive actionable insights specific to the market, informing strategy and bespoke brand experiences. ⚫ Implement competitor watch mechanisms to monitor competitor consumer engagement strategies and KOL investment tracking, identifying trends and opportunities. ⚫ Prioritize, track, and benchmark omnichannel KPIs defined by global guidelines, ensuring continuous optimization tailored for the Luxe Division.

### Cross-functional Collaboration

⚫ Drive collaboration within consumer engagement teams and with cross-functional stakeholders (e.g., Marketing, Sales) to deliver integrated consumer journeys. ⚫ Lead and arbitrate transversal projects affecting consumer engagement, ensuring alignment with brand objectives.

### Requirements

⚫ Education: Bachelor’s degree in marketing, Communications, Digital Media, or a related field. ⚫ Experience: 5+ years of progressive experience in consumer engagement, social media management, or digital marketing, with a strong preference for experience within the beauty, FMCG and luxury.

## At a glance
- Posted by the employer: Oct 17, 2026
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: 2 days
- Location: Shanghai, China
- Employment type: Full-time
- Pay: {'@type': 'MonetaryAmount', 'currency': '', 'value': {'@type': 'QuantitativeValue', 'unitText': ''}}[Apply on L'Oréal’s careers site →](https://careers.loreal.com/en/job/shanghai/consumer-engagement-manager-loreal-luxe/3456/36843999488)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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