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Kuaishou Technology · Beijing

# 线索广告策略产品专家-【生活服务】

Beijing 

Listed on Kuaishou Technology’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Kuaishou Technology’s careers site →](https://zhaopin.kuaishou.cn/#/official/social/job-info/32563)

[OpenNash Jobs](https://jobs.opennash.com/) / [Kuaishou Technology](https://jobs.opennash.com/companies/kuaishou-technology/) / 线索广告策略产品专家-【生活服务】

## Job description
- 负责到店业务线索广告的策略产品规划与迭代，包括但不限于用户位置与商家POI信号的理解与产品化、用户线下到访POI兴趣的推理建模、基于用户与广告距离关系的近场投放策略设计等；
- 深入理解本地生活/到店业务的广告主的获客诉求，将"位置-兴趣-转化"链路抽象为可规模化投放的产品能力；
- 协同算法、工程、数据团队，推动时空建模、近场策略等核心能力的工程落地与效果优化；
- 跟踪并研究汽车、家居、房产等垂类行业的线索广告模式，为未来业务拓展储备产品方案与策略框架；
- 建立并迭代线索广告的核心指标体系，持续监控策略效果并驱动产品优化。 1. 3～8年互联网产品经验，有广告策略产品、推荐策略产品或本地生活相关产品经验优先； 2. 对广告竞价机制、召回/排序/投放策略有深入理解，具备将业务问题抽象为策略问题的能力； 3. 具备数据敏感度和基础的数据分析能力，能通过数据驱动策略迭代； 4. 有与算法、工程团队紧密协作的经验，理解模型迭代与工程落地的基本流程； 5. 具备从0到1的产品定义能力，能快速形成可执行的产品方案。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: Under a day
- Location: Beijing[Apply on Kuaishou Technology’s careers site →](https://zhaopin.kuaishou.cn/#/official/social/job-info/32563)

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