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Kuaishou Technology · Beijing

# 整合营销策略专家-【生活服务】

Beijing 

Listed on Kuaishou Technology’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Kuaishou Technology’s careers site →](https://zhaopin.kuaishou.cn/#/official/social/job-info/31972)

[OpenNash Jobs](https://jobs.opennash.com/) / [Kuaishou Technology](https://jobs.opennash.com/companies/kuaishou-technology/) / 整合营销策略专家-【生活服务】

## Job description

### 大促操盘与统筹
- 主导平台级S/A级大促（如五一、618、双十二等）的整合营销方案设计与全链路落地，对活动GMV、补贴效率、ROI等核心指标负责；跨部门协同产品、内容、商业化团队，覆盖预热、爆发、长尾全周期；

### 营销策略制定
- 基于行业洞察与数据洞察，制定餐零/到综/双栖三大行业的分层营销策略，输出可量化的策略框架与执行路径；

### 内外部联动与头客运营
- 拉通平台内部资源与外部生态（头部客户、行业合作伙伴），构建一体化营销阵地；围绕头部客户制定专项方案，协同客户侧与平台资源形成合力，驱动标杆案例产出；

### 数据驱动与策略迭代
- 搭建活动数据监控体系，实时追踪交易达成、补贴效率与转化漏斗，以数据驱动策略快速迭代与资源分配优化。
- 至少3年以上互联网平台整合营销/大促活动统筹经验，有O2O/本地生活/电商平台大促操盘经历优先；
- 主导过平台级S级大促的全链路操盘（含策略设计、资源整合、跨团队协同、数据复盘）；

### 数据与策略
- 能独立完成活动归因分析、漏斗拆解、AB效果评估，熟练使用BI等工具；同时能从行业竞争格局、用户决策路径、平台供给侧三维度构4、建策略框架，而非仅执行指令； 5、营销思维：对营销有独立判断力，能跳出"

### 补贴换增长"的单一路径，理解品牌心智、用户决策路径与交易转化的深层关系； 6、创新思路

不满足于复制过往SOP，能在预算约束、资源约束下找到破局点，输出差异化的营销玩法与打法。

### 加分项

1、有带团队经验（2人以上）。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: Under a day
- Location: Beijing[Apply on Kuaishou Technology’s careers site →](https://zhaopin.kuaishou.cn/#/official/social/job-info/31972)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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