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Kuaishou Technology · Beijing, Shanghai

# 招商策划专家（游戏行业）-【商业化】

Beijing, Shanghai 

Listed on Kuaishou Technology’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Kuaishou Technology’s careers site →](https://zhaopin.kuaishou.cn/#/official/social/job-info/29682)

[OpenNash Jobs](https://jobs.opennash.com/) / [Kuaishou Technology](https://jobs.opennash.com/companies/kuaishou-technology/) / 招商策划专家（游戏行业）-【商业化】

## Job description

### 首发/版更整合营销方案策划
- 围绕新游首发、版本更新、周年庆等关键节点，制定整合营销策略（内容、达人、直播、商业产品组合等），形成可对外提案的完整方案；

### 招商策略与售卖支持
- 与销售共同完成客户需求洞察、方案包装、报价与资源组合建议，提升方案可售卖性与转化率；支持重点客户提案、比稿与复盘；

### 资源统筹与项目落地
- 协同销售、内容运营、达人/直播、产品、投放等团队，推进资源确认、执行交付与风险把控，确保项目按期高质量上线；

### 内容与玩法设计
- 结合快手内容生态与游戏用户心智，设计可规模化的内容玩法（如挑战赛、直播事件、达人矩阵等），沉淀可复制的方法论；

### 数据复盘与优化
- 建立项目指标体系（曝光、互动、转化、留资/下载、ROI等），进行过程监控与结案复盘，输出优化建议并推动产品化沉淀；

### 行业研究与竞品洞察
- 持续跟踪游戏行业营销趋势与平台玩法，提炼可用于招商的洞察、案例与标准化素材。
- 本科及以上，3-5年及以上游戏行业整合营销/平台招商策划/品牌策划/内容营销相关经验（有首发或版更节点项目经验优先）；

### 策划方案能力强
- 能独立完成从需求拆解、策略搭建、创意包装到资源组合与预算测算的完整提案，并具备现场表达与控场能力；

### 协同推进能力强
- 能跨团队拉通资源、推进排期与交付，具备项目管理意识与风险预判能力；
- 熟悉游戏厂商营销诉求与链路（预约、下载、回流、付费、口碑等），对内容平台玩法与达人生态有理解；
- 数据意识强，能用数据验证策略、驱动优化；具备良好的结构化思维与文案表达能力；
- 服务过头部游戏厂商/发行，或有平台商业化整合营销经验优先。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: Under a day
- Location: Beijing, Shanghai[Apply on Kuaishou Technology’s careers site →](https://zhaopin.kuaishou.cn/#/official/social/job-info/29682)

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