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Kuaishou Technology · Beijing

# 海外电商营销策略产品-【Ksib】

Beijing 

Listed on Kuaishou Technology’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Kuaishou Technology’s careers site →](https://zhaopin.kuaishou.cn/#/official/social/job-info/32605)

[OpenNash Jobs](https://jobs.opennash.com/) / [Kuaishou Technology](https://jobs.opennash.com/companies/kuaishou-technology/) / 海外电商营销策略产品-【Ksib】

## Job description
- 负责出海电商平台营销策略产品的规划、设计迭代，重点建设红包、下单返现、优惠券、奖励金等营销能力，结合不同用户、商品和交易场景设计差异化策略，提升用户下单转化、客单价及复购率；
- 负责“聪明购”、钱包及相关产品能力建设，围绕优惠推荐、返现展示、奖励领取等核心环节，持续优化产品链路和用户体验，推动营销权益与交易、支付、钱包等场景有效衔接；
- 用户运营玩法创新与效果优化，围绕用户拉新、促活、转化、复购和召回等目标，设计红包激励、下单返现、任务奖励、阶梯优惠、限时活动等用户运营玩法，结合点击率、领取率、核销率、支付转化率、复购率、LTV及营销ROI等数据，通过A/B测试持续迭代玩法和规则，平衡用户体验、增长效果与营销成本；
- 策略设计及跨团队协同落地，与算法、数据团队深度合作，探索用户优惠敏感度、营销触达时机、权益推荐及预算分配等策略，推动营销资源的精细化投放，推动产品需求从方案设计到上线复盘的全流程交付，确保关键项目按期落地。
- 本科及以上学历，3-5年互联网产品经理经验，有电商平台、用户增长、营销策略、交易支付或钱包产品背景，独立负责过营销、用户运营相关产品模块优先；
- 熟悉用户增长及用户生命周期运营方法，能够围绕拉新、转化、复购和召回目标设计产品策略，对价格敏感、即时激励、损失厌恶等用户心理和营销机制有一定理解及实战经验；
- 深入理解红包、优惠券、下单返现等主流营销玩法，熟悉电商用户消费完整链路；
- 具备较强的逻辑思维、数据分析能力，能够完成指标拆解、效果评估和策略复盘；
- 具备较强的跨团队协作和项目推进能力，能够推动多方共同完成目标。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: Under a day
- Location: Beijing[Apply on Kuaishou Technology’s careers site →](https://zhaopin.kuaishou.cn/#/official/social/job-info/32605)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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