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Kuaishou Technology · Beijing, Hangzhou

# 电商广告商家运营（食品&大健康行业）-【电商】

Beijing, Hangzhou 

Listed on Kuaishou Technology’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Kuaishou Technology’s careers site →](https://zhaopin.kuaishou.cn/#/official/social/job-info/32017)

[OpenNash Jobs](https://jobs.opennash.com/) / [Kuaishou Technology](https://jobs.opennash.com/companies/kuaishou-technology/) / 电商广告商家运营（食品&大健康行业）-【电商】

## Job description
- 负责快手电商广告食品&大健康行业商家运营，深入理解行业商家经营逻辑（货盘结构、毛利模型、流量渠道），识别商家从"自然经营"到"商业化投放"的转化机会，制定行业化投放解决方案并推进落地；

### 主导行业重点商家广告投放策略制定与落地，包括
- 投放冷启路径规划、出价与ROI目标拆解、素材方向指导、追投与放量节奏把控，对行业广告消耗目标负责；
- 深谙食品&大健康行业合规边界（功效宣称、品退治理、录播/切片风控、举报限流机制），能在合规框架内帮商家找到可持续的投放增长路径；

### 搭建行业广告运营方法论
- 基于不同商家类型沉淀差异化投放策略，建立行业SOP与案例库，可复制推广；
- 基于行业消耗结构与增量机会，协助行业负责人制定行业运营策略与资源分配方案，培养行业优化师与代理投放能力；
- 联动平台产研与风控中台推动行业痛点解决，从运营侧反哺产品迭代方向。 1、5年以上广告投放或电商运营经验，同时具备电商经营理解和效果广告投放理解； 2、熟悉电商广告生态，理解磁力金牛等电商广告产品的投放逻辑与流量机制，有跨平台电商广告投放经验者优先，有食品或大健康行业经验优先； 3、对健康行业合规体系有认知：了解保健品蓝帽、药品/医疗器械广告审查、功效宣称红线、平台品退与举报治理机制； 4、数据驱动：能从商家消耗波动中归因，洞察商家/类目增长机会； 5、具备跨组织推动力：能与风控/产研/治理等多部门共识交付，推进合作及迭代； 6、结构化表达与沉淀能力：能将行业经验提炼为可复用的SOP和方法论。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: Under a day
- Location: Beijing, Hangzhou[Apply on Kuaishou Technology’s careers site →](https://zhaopin.kuaishou.cn/#/official/social/job-info/32017)

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