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Kraft Heinz Company

# Sr. Brand Manager Drinks & Brunch

Amsterdam, North Holland, Netherlands Manager or lead Marketing 

Listed on Kraft Heinz Company’s official careers site. Posted October 9, 2026. Check that it is still open and apply there.
[Apply on Kraft Heinz Company’s careers site →](https://jobs.kraftheinz.com/careers/job/1970324837550272)

[OpenNash Jobs](https://jobs.opennash.com/) / [Kraft Heinz Company](https://jobs.opennash.com/companies/kraft-heinz-company/) / Sr. Brand Manager Drinks & Brunch

## Job description

Responsible for bringing the product to market, driving adoption, and equipping the sales team with the knowledge and tools to be successful.
- Set brand strategies and priorities, translating them into focused three-year and annual plans to build brand equity and drive commercial growth. Turn consumer insights into strong creative briefs and opportunities for growth.
- Lead creative and media agencies to develop and deliver effective campaigns, content and activation.
- Drive innovation and renovation from concept to launch, working with R&D, Supply and our factory to ensure feasibility and readiness.
- Partner with Category and Sales to bring brand plans to life through compelling shopper activation in-store and online.
- Manage the marketing budget, working with Finance and RGM to prioritize investment and evaluate brand and business results. What you bring - 6+ years of experience in FMCG brand marketing, with a track record of delivering campaigns and innovation that build brands and drive growth. Proven experience leading creative and media agencies, with strong creative judgement.
- The ability to combine consumer understanding and data to make clear marketing decisions.
- Commercial understanding and experience bringing cross-functional teams together to deliver business results.
- Clear communication and the confidence to influence senior stakeholders.

### A hands-on approach

you take initiative, make decisions and keep projects moving.
- The ability and motivation to develop others. - A relevant master's degree and business-fluent Dutch and English.

## At a glance
- Posted by the employer: Oct 9, 2026
- First seen by OpenNash: Oct 11, 2026
- Last checked: Oct 18, 2026
- Listed for: 9 days
- Location: Amsterdam, North Holland, Netherlands[Apply on Kraft Heinz Company’s careers site →](https://jobs.kraftheinz.com/careers/job/1970324837550272)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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