[Skip to main content](#main-content)

[OpenNash Jobs](https://jobs.opennash.com/)
[Hiring report](/reports/hiring/) · [All Japan Tobacco jobs](https://jobs.opennash.com/companies/japan-tobacco/) · [Search jobs](/search/)

Japan Tobacco · Milano, IT

# Consumer Events Associate

Milano, IT EUR 33,500–44,450 

Listed on Japan Tobacco’s official careers site. Posted October 13, 2026. Check that it is still open and apply there.
[Apply on Japan Tobacco’s careers site →](https://jobs.jti.com/job/MILANO-CONSUMER-EVENTS-ASSOCIATE-20122/1446566533/)

[OpenNash Jobs](https://jobs.opennash.com/) / [Japan Tobacco](https://jobs.opennash.com/companies/japan-tobacco/) / Consumer Events Associate

## Job description

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI. To make a difference with us, all you need to do is bring your human best. What will your story be? Apply now!

### Learn more

jti.com Local applicants are welcome.

### Job title

CONSUMER EVENTS ASSOCIATE Department: Marketing Location: Milan, Italy Reporting to: DTC ACTIVATION MANAGER Role: Permanent Annual Base Salary: EUR 33,500–44,450 gross/year. CONSUMER EVENTS ASSOCIATE The Consumer Events Associate supports the DTC Manager in the development, execution, and continuous optimization of own- and third-party events, ensuring alignment with overall brand and business objectives. The role collaborate on the development of consumer-centric event activations, leveraging an integrated offline and online approach to strengthen Ploom brand equity and awareness, drive conversion, and deliver engaging and meaningful consumer experiences.

Working closely with Brand, Digital, and Horeca&Leisure teams, the Associate supports budget control, tracks marketing investments, maximizes ROI, and ensures accurate and timely PR/PO processing for events-related activities. As the Consumer Events Associate in the area of Marketing, you will:
- Support the development and execution of own- and third-party events strategy, ensuring alignment with overall brand and business objectives.
- Support the activation of brand presence across key events through strategic visibility solutions, consumer engagement initiatives, and exclusive experiences designed to strengthen brand equity, drive conversion, and enhance consumer relationships.
- Collaborate with the Horeca&Leisure team to identify, select, and define strategic events for consumer activities.
- Work cross-functionally with involved teams to define and track key KPIs for events performance and consumer engagement.
- Monitor and evaluate the performance of all events, ensuring timely execution, continuous optimization, and effective follow-up of event-related activities.
- Ensure efficiency of marketing investments by tracking budgets, measuring performance, and maximizing ROI.
- Support budget control, ensuring expenditures align with approved plans and supporting accurate and timely PR/PO processing.

### Requirements
- University Degree in Business Economics
- English and Italian
- Minimum 2-3 years of experience in consumer engagement, training, field activation, retail operations, or ambassador/field force enablement roles
- Experience in supporting event strategy execution, KPI tracking, budget control, ROI monitoring, PR/PO processing, and cross-functional collaboration with several teams and external agencies.
- Good knowledge of MS Office (Power Point and Excel), database and SAP knowledge is a plus Recruitment process: Thank you very much for your interest in the role. You are welcome to apply. Are you ready to join us?

Build your success story at JTI.

Apply now!

### Next Steps

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type. At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.

## At a glance
- Posted by the employer: Oct 13, 2026
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: 6 days
- Location: Milano, IT
- Pay: EUR 33,500–44,450[Apply on Japan Tobacco’s careers site →](https://jobs.jti.com/job/MILANO-CONSUMER-EVENTS-ASSOCIATE-20122/1446566533/)

## More jobs at Japan Tobacco

### [Activation Associate](https://jobs.opennash.com/companies/japan-tobacco/jobs/098451d02fd8d1960a64/)

Milano, IT

### [Customer Care Associate](https://jobs.opennash.com/companies/japan-tobacco/jobs/c4b5f3db96f1c1bf6e41/)

Milano, IT

### [Field Coach Associate](https://jobs.opennash.com/companies/japan-tobacco/jobs/d81dc726c75e38d11b7d/)

Milano, IT

### [Field Execution & Coaching Associate](https://jobs.opennash.com/companies/japan-tobacco/jobs/31db47eeb98bffa1fea4/)

Milano, IT

### [OWN Retail Coach Associate](https://jobs.opennash.com/companies/japan-tobacco/jobs/cf7c2f629eea251158da/)

Milano, IT

## Similar jobs at other companies

### [Principal Events Specialist](https://jobs.opennash.com/companies/ntt/jobs/c3b22059851195a7c005/)

NTT · Johannesburg, South Africa

### [Events Solutions Consultant](https://jobs.opennash.com/companies/fedex/jobs/65e21e9fc39ed65ab19e/)

FedEx 

### [events coordinator intern](https://jobs.opennash.com/companies/richemont/jobs/6964c190ed882de63094/)

Richemont 

### [events project manager](https://jobs.opennash.com/companies/richemont/jobs/716443a5dc0862a4bac4/)

Richemont 

### [Events Concierge](https://jobs.opennash.com/companies/marriott-international/jobs/365f96b5669248a6f5c1/)

Marriott International 

OpenNash lists jobs from employers’ own careers sites and does not handle applications.
Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

OpenNash Jobs · Official listings with dates and links to the employer. [Weekly hiring report](/reports/hiring/) · [Methodology](/methodology/)
