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ITC · Chennai, Tamil Nadu, India

# Manager – Alternate Trade

Chennai, Tamil Nadu, India Full-time Manager or lead 

Listed on ITC’s official careers site. Posted April 4, 2025. Check that it is still open and apply there.
[Apply on ITC’s careers site →](https://recruitment.itcportal.com/jobs/Careers/48611000045288884/Manager-%E2%80%93-Alternate-Trade?source=CareerSite)

[OpenNash Jobs](https://jobs.opennash.com/) / [ITC](https://jobs.opennash.com/companies/itc/) / Manager – Alternate Trade

## Job description

### Business Development
- Develop and implement a strategic sales plan targeting Government Education Departments, Key Corporates (KC), Social Welfare Trusts, and Other Big Institutions within the designated area; Identify opportunities within government tenders, RFPs, and other procurement channels.

### Contract Matrix & Activation Planning
- Develop a contract matrix with key decision-makers of SSA/Govt.

### Education

Dept, KCs, and plan/executing activations in conjunction with the brand team.

### Ecommerce Strategy & Growth
- Develop and execute ecommerce strategies, oversee platform operations, and analyze performance metrics for optimization.
- Manage the ecommerce product catalog, ensure effective category management, plan/executing digital marketing campaigns, and analyze ecommerce metrics for improvement.

### Client Relationship Management
- Establish and maintain strong relationships with government stakeholders, decision-makers, and influencers and act as a trusted advisor to clients, understanding their needs and offering tailored solutions.

### Develop Servicing Strategies
- Understand systems at each key Govt. institution and craft servicing strategies aligned with customer expectations and ITC ESPB’s business plan.

### Activation Planning & Bid Management
- Lead the preparation of winning proposals, presentations, and tenders tailored to government requirements ensuring compliance with government procurement regulations and policies.

### Collaboration
- Work closely with cross-functional teams (product development, marketing, legal) to deliver comprehensive solutions to clients.
- Facilitate interface between ITC managers and account organization by building relationships across the hierarchy.

### Market Research and Insights
- Stay updated on government policies, funding programs, and initiatives that impact the business.
- Develop systems for capturing and reporting competitor activity information (sell-in, margins, etc.)

### Competitor Systems Understanding
- Understand competitors’ systems and processes in these channels and incorporate learnings.

### Digital Marketing & Analytics
- Track and report sales performance, pipeline progress, and market developments to senior management.
- Plan and execute digital marketing campaigns (Paid Social, Email, Search) to drive ecommerce sales and brand awareness.

### Requirements

MBA from Tier 1 Institutions

## At a glance
- Posted by the employer: Apr 4, 2025
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: Over a year
- Location: Chennai, Tamil Nadu, India
- Employment type: Full-time[Apply on ITC’s careers site →](https://recruitment.itcportal.com/jobs/Careers/48611000045288884/Manager-%E2%80%93-Alternate-Trade?source=CareerSite)

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### [Apply at ITC](https://jobs.opennash.com/companies/itc/jobs/94ff1c06ff1c4229140a/)

India

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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