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ITC

# Manager - Brand Activation

Bangalore North, Karnataka, India Full-time Manager or lead Marketing 

Listed on ITC’s official careers site. Posted March 3, 2025. Check that it is still open and apply there.
[Apply on ITC’s careers site →](https://recruitment.itcportal.com/jobs/Careers/48611000034168105/Manager---Brand-Activation?source=CareerSite)

[OpenNash Jobs](https://jobs.opennash.com/) / [ITC](https://jobs.opennash.com/companies/itc/) / Manager - Brand Activation

## Job description

To drive superior one-to-one consumer engagement programs across the portfolio of food brands, which, while delivering scale and extendability:
- Enable consumer product trial/sampling
- Disseminate key product benefits
- Bring alive the brand experience for the consumer by ensuring the design & implementation of activation programs in line with brand guidelines, within the stipulated time, at optimal cost, and superior to the competition.

### Key Objectives
- Quality of implementation of consumer programs
- No. of programs implemented for each brand cutting across various touchpoints (eg: Home including resident welfare associations, IN-Store, Out of Home Points of congregation - Malls, Cinemas, Haats, Exhibitions, Kitty Parties, Horeca’s)
- Delight the consumer at every touchpoint
- Implement and strictly monitor evaluation metrics and checklists that ensure requisite quality of people & materials for various kinds of programs
- Collection of consumer databases
- Cascading standardized training modules for brand promoters and conducting quality checks on the ground to check adherence to the same
- Build a network of high

### Quality Agencies
- Participate in conducting pitches to onboard agencies by activation type
- Ensure adherence to standardized costs by activation type
- Regular reviews based on execution quality measured through set performance criteria for the agency
- Implement quality and audit systems
- Audit implementation quality
- Daily/weekly/monthly reports on programs that enable timely and actionable feedback to all stakeholders
- Cost per contact to be benchmarked to the best in the industry
- Continuously drive down cost per contact through both efficient and effective means
- Working effectively with all partners to drive buzz, scale, and smooth implementation.

### Requirements

Knowledge
- Brand objectives and role of consumer activation for each brand.
- Research methodology and techniques to evaluate activation programs.
- Best practices - Do's & Don'ts of different engagement points.
- Materials, costs, and times for fabrication of various elements involved.

### Skills
- Ability to understand and develop standardized & measurable processes on training, audits, information flow, and evaluation
- Influencing skills to ensure process adherence by both internal and external stakeholders
- Budget monitoring
- Negotiation with agencies & vendors.

### Attitude
- Complete ownership of the one-to-one consumer engagement touchpoint.
- Personal demonstration and presence in the programs to obtain "unfiltered" feedback.
- Ability to respond quickly to opportunities. o "Nothing is impossible" approach.

## At a glance
- Posted by the employer: Mar 3, 2025
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: Over a year
- Location: Bangalore North, Karnataka, India
- Employment type: Full-time[Apply on ITC’s careers site →](https://recruitment.itcportal.com/jobs/Careers/48611000034168105/Manager---Brand-Activation?source=CareerSite)

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