[Skip to main content](#main-content)

[OpenNash Jobs](https://jobs.opennash.com/)
[Hiring report](/reports/hiring/) · [All Inner Mongolia Yili jobs](https://jobs.opennash.com/companies/inner-mongolia-yili/) · [Search jobs](/search/)

Inner Mongolia Yili · 北京市-丰台区

# 液奶市场部品牌组新品创新经理

北京市-丰台区 

Listed on Inner Mongolia Yili ’s official careers site. Posted October 13, 2026. Check that it is still open and apply there.
[Apply on Inner Mongolia Yili ’s careers site →](https://yili.hotjob.cn/wt/yili/web/templet1000/index/corpwebPosition1000yili!gotoPostListForAjax?positionType=&brandCode=1&recruitType=2&showComp=true#postId=534114)

[OpenNash Jobs](https://jobs.opennash.com/) / [Inner Mongolia Yili ](https://jobs.opennash.com/companies/inner-mongolia-yili/) / 液奶市场部品牌组新品创新经理

## Job description
- 负责行业创新机会挖掘，从消费者需求、市场机会等角度，提出创新新品方向；
- 负责产品概念设计，提出新品开发需求，并组织确定新产品上市排期；提出新品上市的调研需求，获取消费者体验感知信息，确认产品口味、包装方向；
- 负责统筹协调各部门，推进完成新品上市研发、生产、物流、销售端各项工作；
- 负责了解消费者对产品的满意度与改进方向，从消费者需求、产品质量控制风险的角度对老品进行优化；
- 负责全产品产品线优化与盈利能力提升；

### 经验
- （1）具备产品优化和生命周期管理的思维，拥有快消行业产品管理经验，理解产品成本结构、定价策略和盈利模式 （2）熟悉快消行业的商业模式运作，具备产品管理相关经验

### 任职要求
- 本科及以上学历，市场营销专业优先

### 工作年限
- 具备产品管理相关工作经验4年及以上 简历接收周期：2026-10-13~2027-01-12

## At a glance
- Posted by the employer: Oct 13, 2026
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 7 days
- Location: 北京市-丰台区[Apply on Inner Mongolia Yili ’s careers site →](https://yili.hotjob.cn/wt/yili/web/templet1000/index/corpwebPosition1000yili!gotoPostListForAjax?positionType=&brandCode=1&recruitType=2&showComp=true#postId=534114)

## More jobs at Inner Mongolia Yili 

### [伊利2027届校招-B2C市场培训生（奶酪北京）](https://jobs.opennash.com/companies/inner-mongolia-yili/jobs/cad0ad97f83a25cddf99/)

北京市-丰台区

### [伊利2027届校招-KA销售培训生（冷饮北京）](https://jobs.opennash.com/companies/inner-mongolia-yili/jobs/364191674d6acf14a7a5/)

北京市-丰台区

### [伊利2027届校招-人力培训生（奶酪北京）](https://jobs.opennash.com/companies/inner-mongolia-yili/jobs/a250b2846804232a3212/)

北京市-丰台区

### [伊利2027届校招-品牌培训生（成人营养品北京）](https://jobs.opennash.com/companies/inner-mongolia-yili/jobs/ffb924da2c7792ffd115/)

北京市-丰台区

OpenNash lists jobs from employers’ own careers sites and does not handle applications.
Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

OpenNash Jobs · Official listings with dates and links to the employer. [Weekly hiring report](/reports/hiring/) · [Methodology](/methodology/)