[Skip to main content](#main-content)

[OpenNash Jobs](https://jobs.opennash.com/)
[Hiring report](/reports/hiring/) · [All Inner Mongolia Yili jobs](https://jobs.opennash.com/companies/inner-mongolia-yili/) · [Search jobs](/search/)

Inner Mongolia Yili · 北京市-丰台区

# 液奶市场部品牌组营销策划经理

北京市-丰台区 

Listed on Inner Mongolia Yili ’s official careers site. Posted September 15, 2026. Check that it is still open and apply there.
[Apply on Inner Mongolia Yili ’s careers site →](https://yili.hotjob.cn/wt/yili/web/templet1000/index/corpwebPosition1000yili!gotoPostListForAjax?positionType=&brandCode=1&recruitType=2&showComp=true#postId=532537)

[OpenNash Jobs](https://jobs.opennash.com/) / [Inner Mongolia Yili ](https://jobs.opennash.com/companies/inner-mongolia-yili/) / 液奶市场部品牌组营销策划经理

## Job description
- 基于品牌定位与年度营销目标，制定月度/季度内容策略与选题规划；
- 统筹文案、设计、视频三条线的协同排期与资源调配，建立内容日历；
- 跟踪内容投放效果，分析阅读、互动、转化等核心指标，定期输出复盘报告，基于数据洞察驱动内容策略迭代优化；
- 建立内容质量标准与审核流程，把控内容调性与品牌一致性，审核合规性，防范舆情与法规风险。

### 教育经历
- 本科及以上，优先市场营销、传播学、广告学等专业背景；

### 工作年限及经验
- 6年以上新媒体运营经验，有成功的抖音、小红书、视频号运营案例者优先；
- 熟悉抖音、小红书、视频号等平台的规则和算法能够熟练运用各种运营工具，有成熟的创作、运营能力；
- 工作热情、积极主动，有较好的协调沟通能力。

### 简历接收周期

2026-09-15~2026-12-09

## At a glance
- Posted by the employer: Sep 15, 2026
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 35 days
- Location: 北京市-丰台区[Apply on Inner Mongolia Yili ’s careers site →](https://yili.hotjob.cn/wt/yili/web/templet1000/index/corpwebPosition1000yili!gotoPostListForAjax?positionType=&brandCode=1&recruitType=2&showComp=true#postId=532537)

## More jobs at Inner Mongolia Yili 

### [伊利2027届校招-B2C市场培训生（奶酪北京）](https://jobs.opennash.com/companies/inner-mongolia-yili/jobs/cad0ad97f83a25cddf99/)

北京市-丰台区

### [伊利2027届校招-KA销售培训生（冷饮北京）](https://jobs.opennash.com/companies/inner-mongolia-yili/jobs/364191674d6acf14a7a5/)

北京市-丰台区

### [伊利2027届校招-人力培训生（奶酪北京）](https://jobs.opennash.com/companies/inner-mongolia-yili/jobs/a250b2846804232a3212/)

北京市-丰台区

### [伊利2027届校招-品牌培训生（成人营养品北京）](https://jobs.opennash.com/companies/inner-mongolia-yili/jobs/ffb924da2c7792ffd115/)

北京市-丰台区

OpenNash lists jobs from employers’ own careers sites and does not handle applications.
Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

OpenNash Jobs · Official listings with dates and links to the employer. [Weekly hiring report](/reports/hiring/) · [Methodology](/methodology/)