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Inner Mongolia Yili · 上海

# 奶酪营销系统（B2B）销售部华东大区行销经理

上海 

Listed on Inner Mongolia Yili ’s official careers site. Posted March 24, 2026. Check that it is still open and apply there.
[Apply on Inner Mongolia Yili ’s careers site →](https://yili.hotjob.cn/wt/yili/web/templet1000/index/corpwebPosition1000yili!gotoPostListForAjax?positionType=&brandCode=1&recruitType=2&showComp=true#postId=519510)

[OpenNash Jobs](https://jobs.opennash.com/) / [Inner Mongolia Yili ](https://jobs.opennash.com/companies/inner-mongolia-yili/) / 奶酪营销系统（B2B）销售部华东大区行销经理

## Job description
- 业务职责:负责烘焙、饮品等渠道的全年度营销策略制定与执行，包括季节性主题新品策划、菜单创新及产品组合应用拓展。
- 业务职责:推动渠道产品升级与专项项目落地（如奶油乳脂升级、黄油乳脂项目），提升渠道产品结构与应用水平。
- 业务职责:策划并执行与重点KA客户（茶饮、咖啡、烘焙品牌）的联合市场营销活动，推动品牌合作与市场落地。
- 业务职责:组织参与行业影响力活动与赛事（如咖门新饮力大赛、陆家嘴咖啡节、Bakery China等），提升品牌行业影响力。
- 业务职责:建立并维护渠道培训体系与资料库，定期输出市场洞察报告及应用解决方案，支持销售与经销商培训。
- 业务职责:主导餐饮渠道RTM体系建设，整合经销商与批发商资源，优化渠道布局与合作伙伴管理。
- 其他职责:参与完成公司安排的其他工作 知识内容： 1、专业知识:
- 具备较强的市场策划与执行能力，熟悉新品上市、渠道推广、联合营销等活动全流程管理。
- 业务环境知识:了解、熟悉行业发展趋势、潮流
- 公司知识:精通公司产品及其销售流程，精通公司政策制度，能够应用其知识从系统层面处理复杂问题，指导其他单位或个人的工作 经验： 1、专业经验:5年以上快速消费品或食品饮料行业B2B渠道营销经验，具备烘焙、饮品、咖啡等渠道实操经验。 具备优秀的跨部门协作与客户谈判能力，抗压能力强，能适应多任务并行的工作环境。

### 简历接收周期

2026-03-24~2026-04-30

## At a glance
- Posted by the employer: Mar 24, 2026
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 210 days
- Location: 上海[Apply on Inner Mongolia Yili ’s careers site →](https://yili.hotjob.cn/wt/yili/web/templet1000/index/corpwebPosition1000yili!gotoPostListForAjax?positionType=&brandCode=1&recruitType=2&showComp=true#postId=519510)

## More jobs at Inner Mongolia Yili 

### [婴幼儿营养品华东营销总部上海区域渠道专员](https://jobs.opennash.com/companies/inner-mongolia-yili/jobs/2b06398846599953b709/)

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### [婴幼儿营养品华东营销总部上海区域营养城市经理](https://jobs.opennash.com/companies/inner-mongolia-yili/jobs/ebc3b1a82be74c44d982/)

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### [婴幼儿营养品华东营销总部上海区域营养营销代表](https://jobs.opennash.com/companies/inner-mongolia-yili/jobs/4f8b6c7c23033edbd7c2/)

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### [液奶浙沪营销总部上海区域特渠二区特渠营销代表](https://jobs.opennash.com/companies/inner-mongolia-yili/jobs/1482dfb1fed12abe5bb6/)

上海

### [液奶浙沪营销总部直属餐饮经理](https://jobs.opennash.com/companies/inner-mongolia-yili/jobs/cacb83f73524e4cf5ce6/)

上海

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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