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HSBC Holdings

# Digital Market Activation Manager

Kraków, Lesser Poland Voivodeship, PL Full-time Manager or lead Marketing 

Listed on HSBC Holdings’s official careers site. Posted October 26, 2026. Check that it is still open and apply there.
[Apply on HSBC Holdings’s careers site →](https://portal.careers.hsbc.com/careers/job/563774612526504)

[OpenNash Jobs](https://jobs.opennash.com/) / [HSBC Holdings](https://jobs.opennash.com/companies/hsbc-holdings/) / Digital Market Activation Manager

## Job description

Some careers shine brighter than others. If you’re looking for a career that will help you stand out, join HSBC, and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further. Your career opportunity The Market Activation team helps stakeholders embrace and adopt digital change at scale and at speed.

As a Digital Market Activation Manager you’ll work with Value Streams and enabling teams as well as in-market stakeholders to ensure business readiness for digital feature releases. This includes change impact assessment, communications, training, migration and implementation, supported by effective governance and partnership with risk stewards and in-country regulatory teams. The role supports digital feature capabilities through go-to-market planning, post-implementation support and benefits tracking through to handover.

What you’ll do
- Partner with Global Digital Product Owners, Value Streams, regional IT and local Digital teams to embed digital change
- Manage business readiness activity for releases including impact assessment, communications, training, migration and implementation
- Provide digital change consultancy from initial engagement through to ongoing feature enablement for assigned market or markets
- Ensure governance is in place and coordinate with risk stewards and in-country regulatory teams
- Oversee go-to-market planning and support delivery with minimal disruption and clear progress visibility to stakeholders
- Coordinate delivery of local training for markets including contact centre and network teams
- Manage staff and customer pilot activities to support successful roll-out of new digital features
- Track and report feature performance in market to support benefits realisation and effective handover What you need to have to succeed in this role
- Experience working directly with individual markets or a region to support business readiness for digital change
- Negotiation and relationship management skills to work across internal and external stakeholders with conflicting priorities
- Analytical, planning and governance capability to manage risks and issues and keep deliveries on track
- Subject matter expertise in digital channels including technical, marketplace and customer considerations
- Subject matter expertise in communications, operational impact assessment, training, migration and implementation planning
- Communication skills, written and verbal, to explain complex or technical issues clearly
- Pragmatic decision-making using data with an ability to understand implications and trade-offs
- Understanding of project methodologies, frameworks and best practice and experience managing multiple releases across a portfolio What we offer The pay range for this role is 15,108 PLN – 20,000 PLN monthly gross. Variable pay is discretionary, but influenced by Group performance, business/function performance and individual performance. We offer a comprehensive and competitive package of benefits covering healthcare, family friendly leaves, pension and life assurance, as well as many other benefits to support your wellbeing.
- Additional bonuses for recognition awards
- Multisport card
- Private medical care
- Life insurance
- One-time reimbursement of home office set-up (up to 800 PLN).
- Cafeteria platform
- Employee assistance program
- Additional contributions to PPK scheme
- Corporate parties & events
- CSR initiatives
- Nursery discounts
- Financial support with trainings and education
- Social fund
- Flexible working hours
- Free parking If your CV meets our criteria, you should expect the following steps in the recruitment process:
- Online behavioural test (for external candidates only)
- Telephone screen (for external candidates only)
- Interview with the hiring manager Being open to different points of view is important for our business and the communities we serve.

At HSBC, we’re dedicated to creating diverse and inclusive workplaces. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best. If you have a need that requires accommodations or changes during the recruitment process, please let us know. We are looking to hire as soon as possible so don’t wait and apply now! You'll achieve more when you join HSBC.

## At a glance
- Posted by the employer: Oct 26, 2026
- First seen by OpenNash: Oct 28, 2026
- Last checked: Oct 28, 2026
- Listed for: 2 days
- Location: Kraków, Lesser Poland Voivodeship, PL
- Employment type: Full-time[Apply on HSBC Holdings’s careers site →](https://portal.careers.hsbc.com/careers/job/563774612526504)

## Hiring at HSBC Holdings
- Open jobs: 2,188
- New in the last 7 days: After two weekly collections
- Tracked since: Oct 13, 2026

[All HSBC Holdings jobs](https://jobs.opennash.com/companies/hsbc-holdings/) · [Weekly hiring report](/reports/hiring/)

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